William Hill Horse Betting Bonus
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  • Bet £10, get 2x £15 bonuses for joining
  • Flash Odds offer even bigger prices
  • 3x Bet Boosts to use on horses every day

William Hill Review 2024 & UK Horse Racing Rating

Comprehensive William Hill Horse Betting Review

If you’re looking for the UK’s best loved bookie, then look no further. With 2 x £15 welcome bonus bets available, 3 daily bet boosts and regular extra place races for you to bet on, it’s no surprise that our William Hill review has found that this veteran bookie to bookie is still at the top of their game.

William Hill Betting
William Hill: The good stuff (and not-so-good)
  • 2 x £15 welcome bonus bets
  • 3 daily bet boosts for existing customers
  • Extra place races to bet on
  • One of the UK’s biggest and more trusted brands
  • No horse racing in play betting

Here at HorseBetting.com, we don’t like to mess around with the useless historical facts you’ll find in other reviews – the name William Hill speaks for itself. Instead we want to get straight down to business and explain what they can offer you as a horse racing punter, including the regular offers and range of international markets available.

CompanyWHG Limited
Headquarter6/1 Waterport Place, Gibraltar
Year of Founding2000
CEOPhilip Bowcock
Web Sitewww.williamhill.com
Available LanguagesEnglish, German, Russian, Japanese
Customer SupportLive Chat, Phone, Email Support
Phone+800 3551 3551
UKGC - UK Gambling Commission
Verified byGamCare
Payment Methods
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William Hill Review Welcome Bonus

The William Hill welcome bonus is bet £10 on any sportsbook market selection or selections at single or cumulative odds of 1/2 or greater to receive 2 x £15 bonus bets. Remember to use the H30 promotional code when signing up. The bonus bets must be placed in full within 30 days of being awarded them or they will expire.

This William Hill welcome offer is solely for customers in the UK, Republic of Ireland, Jersey, Guernsey and the Isle of Man depositing real cash. Those depositing via PayPal, Neosurf, Paysafe, NETELLER, Skrill, ecoPayz, Kalibra, Postepay or the William Hill PLUS card cannot qualify for it. You are allowed to use those services thereafter to make other deposits, though. Bonus token are non-refundable. A full list of terms and conditions is available online. Compare these with the Betdaq promotions code and 32red review offers.

Usability, Look & Feel

So, is William Hill horse racing good visually? Their sportsbook has recently undergone an overhaul that makes it even more mobile friendly than ever. While promotions like enhanced odds and Flash odds that are only available for a short while have pride of place on the site, William Hill horse racing is under the popular section of the sidebar menu.

It is also listed into the A-Z section for simple, easy access to one of the best online horse racing betting sites. Their brand colours of deep blue, white and yellow form a key component to the scheme of the sportsbook. Most William Hill horse racing reviews will also tell you about their fantastic mobile betting app which gives you a terrific and streamlined experience for gambling on the go!

Our review of William Hill also reports that the layout of the horse racing section is very clever as you are able to toggle between races happening today, tomorrow and further in the future all over the world. Extra place races have their own tab with separate ones for different regions like the UK and Ireland, USA where William Hill have a big presence and the Rest of the World (ROW).

William Hill Review - Payment Methods

Ever thought about asking William Hill how long to claim the winnings you’ve had? Well, there’s a variety of methods you can use to deposit and withdraw funds from your betting account with them. These include PayPal, Neosurf, Paysafe, NETELLER, Skrill, ecoPayz, Kalibra, Postepay and the William Hill PLUS card which can be used both in betting shops and online. They’ll charge no fees whatever deposit method you use and, provided it’s not a bank transfer or cheque, it should be immediate. When withdrawing funds, there are no fees but the processing time will vary depending on the method used. There’s more on minimum and maximum deposits and withdrawals later on in our William Hill horse racing review.

How To Make Your First Deposit

  • Enter the amount of money you want to deposit. Remember, to qualify for the welcome offer it must be a minimum of £10
  • Now enter details of your payment method; this may be a debit card, PayPal, Skrill, Neteller or another service you select from the menu on the left.
  • Click the ‘Deposit’ button in green towards the bottom of this form. If you get stuck, then Live Chat and other services can help you.

How To Withdraw Your Winnings

  • When logged in, visit ‘Your Account’.
  • Select the ‘Withdrawal’ option.
  • Enter the amount you wish to withdraw. Default option is to use the same payment method as you used to deposit funds.
  • Confirm the transaction.

Customer Service

William Hill have a variety of customer service options open to you if you need help when betting. From their handy FAQ section on the sportsbook to the live chat that is available right across their platforms, you can also email customer support at customerservices@williamhill.co.uk or age verification at ageverification@williamhill.com if asked for proof of your age. These addresses, like online and age verification customer contact numbers are manned 24/7.

Online UK customers can call 0800 085 6296 and 0800 731 7823 respectively any time to enjoy support and age verification services over the phone.

Licence & Security

The UK regulates the gambling industry thoroughly and it’s why we ask questions like ‘Is Betway legit?’. It is important to ensure that your chosen operator is fully licensed and operating within the confines of the law.

But we still ask important questions like ‘Is SportNation legit?’ and we’ll ask the same of much bigger bookmakers. William Hill is one such bookmaker. They are fully licensed by the UK Gambling Commission. The company is registered in Gibraltar and therefore also licensed by the government of Gibraltar. They are committed to upholding the legal requirements as seen fit by the Gambling Commission. A strict verification process ensures that you are eligible and that your personal information is kept safe.

William Hill has adopted and implemented a platform which is secured through encryption measures and software security. You can be sure that your transactions are not accessible by third-parties. Click here to see what happened when we asked ‘Is SponsioBet legit?’.


This William Hill review can reveal that you receive three bet boosts per day to use on horse racing. How cool is that? You can get an enhanced price in the William Hill horse racing betting markets available. The bigger the price of your fancied runner, then the bigger the boost.

While this only applies to win the part of each-way bets, it is still a terrific offer. Through William Hill horse racing, you could back a 14/1 shot, use a boost on it and get winnings paid at over 15/1. Any wager placed using one of their bet boosts is capped at a maximum stake of £20, but it still a nice reward.

As well listening to all the action from tracks around the world on William Hill racing radio, there is also William Hill TV and its live stream service. To qualify, simply place a £1 bet and you can see how your horse gets on. Extra place races are also another area of rewards highlighted in this William Hill horse racing review.

They often provide these on big betting races. Whether it’s a Heritage Handicap on the Flat or the Supreme Novices’ Hurdle at the Cheltenham Festival, keep your eyes on the William Hill betting for extra places. That means you may get a return on your each-way bets and it acts as a real incentive to bet through them.

William Hill Horse Betting

Betting Markets

Live Betting

William Hill do offer some live betting on horse racing about winning margin lengths for selected races.


We asked Is Betway genuine in its odds and we should do the same for this bookmaker. William Hill also offer Best Odds Guaranteed on all UK and Irish horse racing. This means if your selection goes off at a bigger starting price, then you receive a return paid out at that. At midday every day, meanwhile, they also have Flash Odds; enhanced prices on selected races for 15 minutes. These are separate from Bet Boosts which are available for a limited time only across the sportsbook.

Betting Margins

At Horsebetting.com, we’re committed to ensuring that you do well. So we have taken it upon ourselves to compare betting margins for you. Check all the info out in the handy table we’ve provided below which we’ll regularly update. That way you can maximise the profit on offer across the sportsbooks.

Getting your head around the betting margins on top gambling sports like horse racing really helps you before you place your bets. The table features handy percentages that are easy to understand and compare in-play betting to your standard wagers before sporting events. You may want to compare William Hill to Racebets reviews and see how they measure up to a service that is dedicated to the horses.

Betting Limits

Like all bookmakers, William Hill set limits on deposits, withdrawals and the amount you can stake. Depending on how you the deposit, the maximum is £99,000 with a debit card, £80,000 via Neteller, £30,000 using Skrill and £5,500 through PayPal. When it comes to withdrawals, amounts again vary depending on your chosen method. Debit cards (min: £5, max: £90,000), Skrill (min: £5, max: £80,000), Neteller (min: £5, max: £30,000) and CashDirect (min: £10, max: £5,000) are among the options open to you. The minimum bet is 3p and the maximum wins William Hill payout on horse racing betting is £1,000,000.


We are getting to the end of our William Hill horse racing review, so let’s recap their product for this sport. It is very good with the best odds guaranteed on all UK and Irish horse races, three bet boosts a day which, if used wisely, give you greater winnings and extra places on selected events all add up to a fine service.

Our job is to give William Hill horse racing a rating based on that and it must score highly. “The home of betting” isn’t just a catchphrase, but applies to this major player in the industry. William Hill betting markets really do take horse racing seriously with a truly international scope to their coverage of it.

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William Hill Review FAQs

✅Is William Hill a good bookmaker?

You’ll come to find that there are a number of really good online betting sites. However, certain bookmakers simply fall short of the mark. It may be done to one catastrophic downfall or the fact that it fails across the board. In order to ascertain where William Hill places, read our latest review. At Horsebetting.com, we bring you coverage of the best bookies in the UK for horse racing betting.

💯Are the William Hill odds competitive?

Online odds for betting will constantly change; especially for live markets. Some bookmakers have better odds than others. That’s just the way of the road. However, you’ll also come to find that there is the opportunity to use odds boost promos that enhance your odds for specific sports markets. We suggest you read our William Hill horse racing review to see if the odds, and promotions, are decent enough.

🔢Is it possible to claim multiple William Hill bonuses?

The online betting sphere is filled to the brim with online bonuses. An operator that wishes to stand out from the crowd will ensure that there are a number of different bonuses or promos available for new, and existing, customers. You won’t want to miss out on the opportunity to claim these enthralling offers. Read our William Hill review at Horsebetting.com to find out more.

🎉Does William Hill cover international horse races?

If you are a horse racing fan through and through, then we’re certain you’ll be looking for as much exposure as possible. Our latest review assesses which William Hill horse racing markets are on offer. Plus, we’ll run through all the ins and outs of the platform for your convenience. Check-in with Horsebetting.com for all your latest requirements.

🔎Is the William Hill website easy to use?

One of the biggest components overlooked by many is the usability of a website. An interface which is well-designed will prove to be a lot better for online betting than one which is difficult to navigate across. As such, our experts analyse each website and app thoroughly. You can read our latest William Hill review to find out more about the general functionality and performance of the site.

The Verdict

It’s time for the conclusion of our William Hill review! Is William Hill horse racing good then? Their sportsbook offers plenty more than just a bet on the races and it’s easily one of the best horse betting websites. The varied markets and promotions about racing and other sports add to its appeal. With round the clock customer support, a popular App and welcome bonuses if you’re a new customer, there is precious little not to like about joining the millions betting with William Hill. More horse racing live betting opportunities and  diverse payment methods are areas for improvement. There’s also a whole host of gaming and casino opportunities, plus virtual reality means this is nearly the complete package.

William Hill is about as user friendly as it gets with the App, mobile and desktop sites all easy to navigate, bet through, and get help on if the need arises. The fact they’ve more than 80 years of catering for the betting public shines through on their mobile and digital platforms where you receive a comprehensive online gaming and gambling experience with them. Horse racing betting really is the tip of the iceberg.

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Bet £10 and get £30 in Free Bets
Go to William Hill Horse Betting
  • Bet £10, get 2x £15 bonuses for joining
  • Flash Odds offer even bigger prices
  • 3x Bet Boosts to use on horses every day

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