Last Updated on Tuesday, 07th Jul 2020
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  • 2.5 million mobile app downloads
  • Wide variety of sportsbook betting markets
  • Live betting & live streaming offered

William Hill Review 2020 & UK Horse Racing Rating

Comprehensive William Hill Horse Betting Review

William Hill are easily one of the most recognisable brands in the betting industry and that’s because they’ve been in operation for over 80 years. William Hill horse racing is a key component and strength of the gambling experience you receive when having a wager with this bookmaker. You can do this either through their easy to use sportsbook or popular betting App.

Founded in the midst of the Great Depression in 1934 by the eponymous William Hill, this bookmaker has grown into a global business empire listed on the London Stock Exchange in 2002 now with its headquarters in Gibraltar and more than 16,000 employees in nine different countries today. Our William Hill horse racing sportsbook review should also point out that over 2.5 million people have downloaded this bookmaker’s App since it was launched in 2012. Given that and the fact they have over 2.6 million active digital customers, William Hill are among the leaders of sports betting, but here we are specifically concerned with what it offers to you on the racing front. What can William Hill horse racing betting do for you? Read on to find out!

Our review of William Hill sports with a racing focus addresses all the issues. This bookmaker offers a range of payment options, cracking customer service through their live chat function and if you fancy a flutter on the horses gives you every incentive with the William Hill horse racing early prices available to everyone. You can even listen to and watch how your horse gets on in its race thanks to the William Hill racing radio and William Hill TV. But our assessment of William Hill betting isn’t done there. We also take you through the process of signing up and placing you first wager in our William Hill horse racing review for.

Know Your Bookmaker

Our William Hill horse racing review isn’t done yet! You’re probably still wondering how to cash out on William Hill or you’ve seen the William Hill request a bet hashtag on social media and are wondering how it works. We’ve got all that stuff covered below. With no stone left unturned, we’re able to give William Hill horse racing a rating based on genuine user experience of their product. It’s always important to remember William Hill betting rules, terms and conditions too, not forgetting the offers and bonuses, so just think of this as a gentle reminder of that.

William Hill Welcome Bonus

The William Hill welcome bonus is bet £10 on any sportsbook market selection or selections at single or cumulative odds of 1/2 or greater to receive 3 x £10 free bets. Remember to use the C30 promotional code when signing up. The free bets must be placed within 30 days of being awarded them or they will expire. This William Hill welcome offer is solely for customers in the UK, Republic of Ireland, Jersey, Guernsey and the Isle of Man depositing real cash. Those depositing via Skrill, Neteller or through other services cannot qualify for it. You are allowed to use those services thereafter to deposit though. Free bets are non-refundable. A full list of terms and conditions is available online.

If the horse you back with William Hill wins by five or more lengths in selected daily UK and Irish National Hunt race meetings (or any on Friday and Saturday), you’ll receive a 25% free bet bonus on top of your winnings, up to £100. Their 2 Clear offer, meanwhile, gives a 15% free bet bonus up to £100 on any Flat races shown on terrestrial TV if the winner’s margin of victory is two lengths or more. Each-way bets also pay an extra place on selected races.

No William Hill horse racing reviews would be complete without providing you with a step-by-step guide about how to sign up and then put your first bet on. Our review of William Hill does exactly that below, as we want to help you get started. Follow the instructions below which cover all the basics on opening your account. This part of the process should help to answer the question is William Hill horse racing good?

William Hill Mobile App

As mentioned above, the William Hill App has already had over 2.5 million downloads since its launch in 2012 and is free. Compatible will iOS, Android, Windows Phone and other smartphones, you can also have it on other mobile devices like tablets. This is particularly helpful if you like William Hill horse racing as you can have bets at the races with something in your pocket. Their mobile site, meanwhile, simplifies the desktop version, so it’s easy to access all major mobile sports betting opportunities.

How To Open Your Account

Step 1: Click ‘Join Now’ in the top right-hand corner of the home page to get started on signing up to William Hill and fill your personal details in on the registration form.

Step 2: Continue the registration form by setting a username and password, your preferred currency and deposit limits. Don’t forget to enter the ‘C30’ promotional code!

Step 3: And finally, click the tick box to accept the Terms and Conditions, if you would like to receive promotional materials from William Hill, and ‘Create My Account’.

Payment Methods

Ever thought about asking William Hill how long to claim the winnings you’ve had? Well, there’s a variety of methods you can use to deposit and withdraw funds from your betting account with them. These include debit cards, Skrill and Neteller. They’ll charge no fees whatever deposit method you use and, provided it’s not a bank transfer or cheque, it should be immediate. When withdrawing funds, there are no fees but the processing time will vary depending on the method used. There’s more on minimum and maximum deposits and withdrawals later on in our William Hill horse racing review.

How To Make Your First Deposit

  • Enter the amount of money you want to deposit. Remember, to qualify for the welcome offer it must be a minimum of £10
  • Now enter details of your payment method; this may be a debit card, PayPal, Skrill, Neteller or another service you select from the menu on the left.
  • Click the ‘Deposit’ button in green towards the bottom of this form. If you get stuck, then Live Chat and other services can help you.

How To Withdraw Your Winnings

  • When logged in, visit ‘Your Account’.
  • Select the ‘Withdrawal’ option.
  • Enter the amount you wish to withdraw. Default option is to use the same payment method as you used to deposit funds.
  • Confirm the transaction.

Customer Service

William Hill have a variety of customer service options open to you if you need help when betting. From their handy FAQ section on the sportsbook to the live chat that is available right across their platforms, you can also email customer support at [email protected] or age verification at ageverification[email protected] if asked for proof of your age. These addresses, like online and age verification customer contact numbers are manned 24/7.

Online UK customers can call 0800 085 6296 and 0800 731 7823 respectively any time to enjoy support and age verification services over the phone.

Licence & Security

The UK regulates the gambling industry thoroughly. It is important to ensure that your chosen operator is fully licensed and operating within the confines of the law. William Hill is one such bookmaker. They are fully licensed by the UK Gambling Commission. The company is registered in Gibraltar and therefore also licensed by the government of Gibraltar. They are committed to upholding the legal requirements as seen fit by the Gambling Commission. A strict verification process ensures that you are eligible and that your personal information is kept safe.

William Hill has adopted and implemented a platform which is secured through encryption measures and software security. You can be sure that your transactions are not accessible by third-parties.

William Hill Sports Betting

Betting Markets

If something else besides betting on horse racing appeals to, then that’s no problem for William Hill. Their sportsbook caters for a whole range of other sports, TV and political betting, casino and live casino, slots, digital scratch cards, lotteries and games, poker, bingo and even virtual events like eSports. If you want to play poker for example, then simply transfer funds from your main balance and put on your poker face!

Live Betting

William Hill do offer some live betting on horse racing about winning margin lengths for selected races. There are also other sports you can bet in-play on, including basketball, football, ice hockey and tennis. Selected horse racing events in the UK, Republic of Ireland and South Africa can be streamed live through William Hill TV if you place a qualifying bet of £1 or more. Watch US horse racing for free on Betting TV, meanwhile.


William Hill also offer Best Odds Guaranteed on all UK and Irish horse racing. This means if your selection goes off at a bigger starting price, then you receive a return paid out at that. At midday every day, meanwhile, they also have Flash Odds; enhanced prices on selected races for 15 minutes. These are separate from Bet Boosts which are available for a limited time only across the sportsbook.

Betting Margins

At, we’re committed to ensuring that you do well. So we have taken it upon ourselves to compare betting margins for you. Check all the info out in the handy table we’ve provided below which we’ll regularly update. That way you can maximise the profit on offer across the sportsbooks.

Getting your head around the betting margins on top gambling sports like horse racing really helps you before you place your bets. The table features handy percentages that are easy to understand and compare in-play betting to your standard wagers before sporting events.

Betting Limits

Like all bookmakers, William Hill set limits on deposits, withdrawals and the amount you can stake. Depending on how you the deposit, the maximum is £99,000 with a debit card, £80,000 via Neteller, £30,000 using Skrill and £5,500 through PayPal. When it comes to withdrawals, amounts again vary depending on your chosen method. Debit cards (min: £5, max: £90,000), Skrill (min: £5, max: £80,000), Neteller (min: £5, max: £30,000) and CashDirect (min: £10, max: £5,000) are among the options open to you. The minimum bet is 3p and the maximum wins William Hill payout on horse racing betting is £1,000,000.

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Is William Hill horse racing good then? Their sportsbook offers plenty more than just a bet on the races. The varied markets and promotions about racing and other sports add to its appeal. With round the clock customer support, a popular App and welcome bonuses if you’re a new customer, there is precious little not to like about joining the millions betting with William Hill. More horse racing live betting opportunities and  diverse payment methods are areas for improvement. There’s also a whole host of gaming and casino opportunities, plus virtual reality means this is nearly the complete package.

William Hill is about as user friendly as it gets with the App, mobile and desktops sites all easy to navigate, bet through, and get help on if the need arises. The fact they’ve more than 80 years of catering for the betting public shines through on their mobile and digital platforms where you receive a comprehensive online gaming and gambling experience with them. Horse racing betting really is the tip of the iceberg.

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