William Hill is no longer recommended by horsebetting.com.
Top3 horsebetting.com alternatives to William Hill:

William Hill Reviews & Ratings Canada

Is William Hill Reliable & Secure?

Founded in 1934, William Hill still carries its founder’s name. The name is known even by people who aren’t all that into betting. Although it has changed ownership a few times, it’s kept the name William Hill CA and is a publicly-traded company on the London Stock exchange.

William Hill CA is a sportsbook giant, and its sterling reputation goes beyond the usual online bookmakers, as can be seen by the various William Hill ratings. It offers an online casino, poker, bingo, as well as being a reputable sportsbook. With such a solid history in sports betting, horse racing fans are keen players on the William Hill CA site. Our William Hill reviews will explore all aspects of this sportsbook powerhouse.

William Hill: Pros & Cons
  • Sterling reputation with a long history in horse betting
  • Multiple different currencies supported
  • Great welcome bonuses offered
  • Wide variety of sports available
  • Customer support can get very busy and can be difficult to contact


Welcome Offer

Online sportsbook operators are known for generous welcome offers for new players, William Hill CA is no exception. You can qualify to receive up to $250 in free bets when signing up with William Hill CA. When registering for a new account, you’ll need to enter the promo code CAN250 to get the welcome bonus activated. See whether this is bigger than the 22Bet new customer offer here.

The welcome bonus is paid out to you in free bets to use on your horse racing wagers. To qualify for the welcome bonus, you’ll need to place your first bet of $20 or more at minimum odds of ½ (1.50). This will enable you to get your bonus – up to a max amount of $50 (50%of your first bet).

Once you’ve placed your initial wager, place another 12 bets with the same minimum odds and a stake of $25 or more. You will be credited with a $50 free bet for every three qualifying bets. In other words, a total of 4 x $50 free bets for the 12 qualifying bets you placed. As you go through our William Hill CA reviews section, you’ll see read about in-depth details of how this bonus works. It also matches up well to the Pinnacle bonus code and 22bet casino promo code offers.

Usability, Look & Feel

At first glance, the website doesn’t look like it has a lot of information; this is a bit misleading because the moment you click on any link, it explodes with color and options for each section.

William Hill CA opens with a general welcome page, focusing on welcome bonuses available for each of its sections. This crisp welcome page entices new players to join the gaming section that they’re interested in by automatically redirecting to the sign-up page with the correct welcome bonus.

If you’re a returning player, then it’s easy to spot the login button in the top right-hand corner for easy access. There are links to all of their online games at the very top of the page, so if you’re looking for a specific game, then you can click on the various links to be redirected to the correct section. A great feature of the site is that there is an information section at the bottom of some of the games pages, explaining the particular service in greater detail. This means you don’t need to go searching for information if you need to have any questions answered.

Payment Methods

William Hill CA, as a sportsbook powerhouse, accepts a wide variety of payment options for your convenience. Take a look below to see which one would suit you best. The minimum deposit and withdrawal amount vary per payment method for all of the payment methods below. The minimum withdrawal amount starts at $5 for most of the methods, and the max deposit amounts vary from as little as $200 up to $99,000 depending on the method. It’s best to take a look at the complete breakdown on the William Hill CA site for clarification.

  • Debit cards – Processing time is one to three days.
  • eWallet – this applies to services such as PayPal, Skrill, Neteller, WebMoney, and Yandex – Processing time is usually one to five days.
  • Online Banking & Cash Transfers – Processing time is three to five working days via bank transfer.
  • Cash Vouchers & Prepaid Cards – Processing time depends on the card or voucher used, but usually, you’re looking at three to five days.

With the wide variety of methods accepted, PayPal has the shortest processing time of all of them. Again, as mentioned previously, we recommend taking a look at the detailed breakdown available on the site for full details of each method.

Customer Service

Customer service is an important feature for any online sportsbook; the William Hill ratings and the William Hill reviews put customer service as exceptional for this sportsbook giant. When clicking on the help option on the site, it will first redirect you to the FAQ section. There’s so much information on the FAQ section that, most times, you would probably find the help you need. However, if you need to contact someone, then you can click further and a customer support window will open.

Here you’re offered three different ways to contact customer support. You can click on the live chat button, which will connect you with the first available customer support consultant. You have the option to email William Hill CA via the handy form, or you can call them directly. What we found, when exploring the customer support options, is that William Hill CA is very communicative throughout its website. Banner messages announce any issues that they might be facing, keeping you informed of problems.

License & Security

Considering that William Hill has been around since 1934, you can rest assured that it takes the security of its players very seriously. It has implemented the latest 128-bit SSL encryption technology, so that the player’s data is fully protected when they are using the online services. It also works with reputable game providers, such as Playtech, to ensure a higher level of security.

William Hill CA is licensed with the Gibraltar Gambling Commission and has to conform to the relevant rules and regulations for all of its gambling services. The operator boasts that all games are evaluated by a technical systems test, and are certified for fairness. The William Hill ratings show a robust security process that keeps punters playing safely with little to worry about.

William Hill CA promotes mindful and fair playing throughout the site and on all of its FAQ and TOC sections. The operator works with various regulators and charity organizations to promote responsible and safe gambling practices.

Rewards & Loyalty Program

As part of the William Hill ratings process, we explore the loyalty program on offer. It works to reward those punters who wager on horse betting consistently. However, it works a little differently than most other operators, whereby you’re invited to the VIP club by invitation only. All you need to do to get that VIP invite is to play consistently.

The more you wager on the horse races, the better your chances are of getting access to the VIP program. The VIP membership offers exclusive promotions, once-off limited offers, and access to world gambling events. It also includes personal account management and the ability to track your comp points.

This does not mean to say that if you’re a casual gambler, then you won’t get any perks. William Hill reviews are clear that bettors come first, and there are numerous ongoing and new promotions in place that will keep you wagering consistently. This, of course, will speed your progress towards gaining VIP status. Check which promotions are available every day and take advantage of them as and when they appear.

William Hill Sports Betting

Betting Markets

As mentioned at the beginning of our William Hill reviews, this is a well established and reputable sportsbook. It focuses on all sports, including the exciting world of horse betting. We’ll explore the horse betting service a little more closely. To find out why William Hill ratings are so good, and to get a little more perspective so that you can compare it to another reputable operator such as HPIbet.

There’s no shortage of sports markets on the William Hill CA site. You can bet on anything from snooker and darts to horse and greyhound racing. There’s something for everyone. From a horse betting perspective, you’re spoilt for choice when it comes to the number of tracks and races available for your wagering pleasure.

North American tracks are, of course, on offer. The larger, more prestigious races, such as the Royal Ascot, are also available. When you explore the horse betting option a little more closely, you’ll find that there are tracks available from around the world. You can also take part in virtual horse betting if you prefer.

Live betting & Streaming

Considering how mobile the world is becoming, it only makes sense that you should be able to watch and bet on your favorite horses from anywhere. William Hill CA has options available for you to watch the races via live streaming on the website or via its dynamic mobile app. It allows for bets to be placed live and as the races unfold.

Live betting is when bets are placed after an event has already started. Of course, the odds are subtly altered as the event unfolds, and this adds a unique and exciting dimension to online horse betting. The app is downloadable on iOS or android, and with such a wide variety of sports available, you can pretty much bet on various sports around the clock. It’s a powerful feature available from the bookmaker, which is often mentioned in William Hill reviews.


At every turn, the William Hill offers confirm its well-earned reputation as a sportsbook champion. Almost all of the tracks and races available for horse betting are listed with the odds available. Even the virtual events have odds listed per race, so you can spend more time deciding how to use this information to your advantage, rather than searching for odds information.

Having a registered William Hill account will give you the benefit of getting more favorable odds on certain sports and games. This means you will get more favourable odds than the ones usually offered—another reason why the William Hill ratings are so good.

For horse betting, William Hill CA offers something called ‘Best Odds Guaranteed.’ How this works is that you need to place your bet in the ‘Best Odds Guaranteed’ race, and take the price available at the time. If the starting price is a better one than what you initially placed your bet on, then William Hill will settle your bet at the higher rate. You’ll never lose out again as you’re guaranteed whichever of the two prices is higher. William Hill odds ratings speak for themselves, and are in line with other sportsbook powerhouses such as 1xbet and 22bet.


Betting limits can often cause a bit of a dampener on the seasoned punter’s excitement if they’re too restrictive. With William Hill CA, it doesn’t seem to be the case. Betting limits can be as little as $1 to start with and be as much as $10,000. It does depend on what sport you’re wagering on, though.

When it comes to winnings, there’s a very detailed breakdown per sport and event on the William Hill CA website. It gives you an indication of the maximum allowable for winnings for its entire sportsbook.

Sportsbook Conclusion

William Hill CA is a legend when it comes to the services and huge sportsbook that it offers. Horse betting is detailed and interesting, with various types of odds promotions and general bonuses available. Being able to live stream the races and place live wagers is a key feature of its highly advanced website and mobile app.

We have perused other William Hill reviews and studied the William Hill ratings, and we feel that the William Hill sportsbook deserves a unique niche in being one of the oldest and best around.

100% up to 100$
Welcome Bonus
Get Bet365 Bonus
William Hill Casino


Being renowned for its sportsbook does not make the casino side of the William Hill CA portfolio any weaker. It offers a standard casino section,similar to one offered on Netbet, as well as live casino action for those players who like a little bit more excitement. We explore both as we continue with our William Hill reviews.

There is no skimping when it comes to using high-quality software to run the casino games on the William Hill CA site. It boasts technology partners such as Playtech and Evolution Gaming. Some of its other partners also include IGT, NetEnt, and Blueprint gaming. None of these partners is of a low standard, and all of them strive to give you the best interactive gaming experience available.

Playtech is one of the more advanced online gaming companies, and if you’ve never played any of the games designed by it, then you’re in for a treat. The vivid colors and smooth gameplay, coupled with great sound effects, will impress you from the outset. Try any of the William Hill CA casino games for an immersive experience.

Game portfolio

William Hill CA has a large range of various casino games available. When you get to the main casino page, you’ll see that there are numerous featured games available that you can play straight away. There are tabs towards the top of the page where the games are divided into different sections.

You have the option to see which games are the newest on the site. Alternatively, you can link to 7 Slots, Roulette, Card games, or to live dealer games. You can also hop over to the promos section to see what’s currently on promotion, as well as to the jackpots section to see the progressive jackpots per game. Under the promo section, you’ll also find the welcome bonus, which is a 100% buy-in bonus up to $300.

For the horse racing enthusiast, there’s the themed Frankie Dettori’s Magic Seven Blackjack and Franki Dettori sporting legends casino games to enjoy.

Live Casino

On the live casino side, there is blackjack, roulette, baccarat, Sic Bo, and poker on offer. The fun with playing live casino games is that the live dealer options are intended to give you an experience that’s as close as possible to similar games at brick and mortar casinos.

William Hill CA also offers a few live game show games on its platform. It’s an obvious advantage when we compare the William Hill ratings to its competitors.


Limits on the casino and live casino areas are set per game. The casino games are usually relatively cheap to play, and the live casino games will also differ between the games and the prizes on offer. You can see how much each game costs to play in the top left-hand corner of the small game box. This is a handy way to see which games fit within your budget  at a glance.

Casino Conclusion

Casino and Live Casino games can be a refreshing break from online horse betting. The slots and casino games usually don’t involve much strategy and can be enjoyed for the fun factor. However, there are one or two horse themed games that will keep horse racing enthusiasts in the spirit of their favorite sport.

William Hill CA is a responsible online gambling operator that offers extra tools to keep players safe. It provides tools such as deposit limits, which can be set on your account, product blocking, session time reminders for limiting gaming time, and a short time out (which is temporary brief closure of your account which can range from 1 day-6 weeks. Finally, if you feel you have a problem, then you can apply for total self-exclusion. William Hill ratings are well deserved when it comes to player safety for online gaming.

William Hill Poker


Poker is a game as old as western movies tend to make you believe. Who hasn’t seen the nail-biting finish of a strategy, where individuals try to fool their opponents into believing they’ve a different hand? Whether you’re bluffing or playing open cards, William Hill CA poker will give you your thrills on its amazing poker platform.

A unique feature that William Hill offers is that you have two options when playing poker. You can play online poker without having to download anything. Alternatively, you can download the operator’s software and have it available on your pc or mobile device.

Either way, being designed by reputable software developers such as Playtech, both versions are superb in their gameplay techniques. However, if you want to play without downloading any software, then this option is only available on mac or pc and not on mobile devices. Google Chrome is the recommended platform for optimum operation.

Game Types & Rake

William Hill CA offers a pretty decent amount of poker games. When you go to its poker homepage and click on the ‘Getting Started’ dropdown tab, it will show you the various options available. You can pick poker games such as Texas Hold’em, Speed Poker, and 7-card stud, amongst others.

You can also choose various tournaments that are available. On the same page, you’ll find a link on the right-hand side to a very detailed breakdown of rake limits. It’s divided into two sections, namely “Pot Limit and No Limit games” and “Limit Games’.

For cash games, iPoker’s rake range tables are used. It’s the amount of rake brought about per flopped hand. William Hill CA operates on the ‘No flop, no drop’ policy. What this means is that if your hand concludes before a flop, then no rake will be charged.


Limits to playing poker games depend on the type of game or tournament that you play. If you decided to play 7-card stud, for example, then you need buy-in a minimum amount of chips for that table to be able to play. The minimum amount is ten times the small bet. The small bet is the bet on the first two betting rounds. So, for example, on a $4/$8 table, the minimum buy-in is $40.

This is a little different if you decide to play Texas Holdem. The same buy-in rules apply as above if you’re playing for a fixed limit, higher no-limit, and pot-limit games, which is ten times the small bet. However, if it’s a no-limit game, then your buy-in would usually be twenty times the big blind. On a $0.25/$0.50 table, it would be $10.

When you’ve decided on which type of poker game you’d like to play, click on the ‘Getting Started’ tab and then on your game of choice. All of the information you’ll need to get started with that game will open up on your screen.

Poker Conclusion

William Hill CA offers a great variety of poker games, with multiple options to play individual or multiple tables. It offers the traditional poker games with buy-ins for both the casual gambler as well as the high roller. The limits are set by the table, which gives you the choice to decide whether you want to take part before committing.

Again, we want to mention that William Hill CA takes its role as an online gambling operator seriously, and your well being is their priority. If you ever feel like you need some help with excessive gaming, then take advantage of its various self-help options, as mentioned earlier in the William Hill reviews.

365$ Points based
Get Bet365 Bonus

Overall Conclusion

All of the William Hill reviews and the William Hill ratings confirm our findings that this is a reputable and worthwhile bookmaker. The operator has taken the time to ensure that both the safety and security of its players are never compromised by using the best state of the art technology available.

This is balanced by offering a great player experience for horse betting and other games through software specifically designed to work beautifully. The mobile app is a pleasure to use for live horse betting and streaming, making it a reliable partner for horse race enthusiasts. In our opinion, if you’re looking for a secure and dependable bookmaker, then William Hill CA will not disappoint.

In short, asking if William Hill is secure, is the same as asking “is Pinnacle Sports reliable?” or “is Bet365 legit?” The answer is always a resounding yes – these are all top-performing bookmakers in Canada.

Bet365 Sports Bonus
100% up to 100$
Go to Bet365 Sports
  • Diverse betting markets
  • Offers live betting & live streaming
  • Best odds guaranteed

Further Reviews

1xbet Review
100% up to 100$
22BET Review
100% up to 122€
Guts Review
100% up to 250$


HPIbet Review
100% up to 100$
Rizk Review
100% up to 10$
NetBet Review
50% up to 50$
Top Betting Sites
Top Betting Bonuses
Our Top Alternative to William Hill:
Our Top alternatives:
Your Bonus Code:
The bonus offer of William Hill was already opened in an additional window. If not, you can open it also by clicking the following link:
Visit Site