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William Hill Reviews & Ratings US 2024

Is William Hill Reliable & Secure?

Few operators have a trajectory like William Hill’s. It shows in the numbers, attracting millions of bettors worldwide. It’s been around for almost 100 years and offers a range of gambling options, including horse race betting.

William Hill is a dominant betting shop in the UK. It also has a significant online presence, and William Hill US is making headway in our market as well. This offers players thousands of opportunities to take advantage of, every day. William Hill has extended across the states, with different online and physical betting opportunities provided.

Horse racing is a tremendously popular form of gambling, which has created quite a market. William Hill has expertly catered to that market for almost a century. Today, it stands as one of the most renowned sportsbooks in the world. Our William Hill reviews will cover everything the operator has to offer.

This review only covers William Hills US services and, hence, is only applicable for those based in the states.

William Hill: Pros & Cons
  • Trusted UK & US operator with a long history
  • Vast variety of different bonuses
  • Offer fantastic odds and markets
  • Great William Hill ratings in safety & security
  • Available only in select US states

Bonus Offers & Free Bets - Our William Hill Reviews

william hill reviewsIn our William Hill reviews, we intend to cover all aspects of what you can expect from them. The free bets and bonus offers by William Hill are renowned among online bettors. William Hill ratings in the bonus department are above board. Who doesn’t love a good bonus?

Generally speaking, when betting online, depositing is usually met with bookmaker bonuses.

Operators encourage new players with enticing deposit bonuses and offers. That includes William Hill US, of course. The William Hill site offers a multitude of promotions, bonuses, free bets, and more. In our dedicated William Hill reviews for promotions, you’ll find further details about each offer.

William Hill US has many permanent bonuses and promotions. Some worth mentioning include the sign up offers and bonuses. William Hill provides everyone with a joining gift of $10 when signing up for the first time on their site. A 100% depositing bonus can also be claimed after making your very first deposit, for amounts up to $150!

There might be different promo codes available (e.g. BUSA50) or required. These codes are necessary to claim these kinds of offers when signing up and depositing. A zero deposit is required when signing up initially and will result in receiving this $10 signup bonus.

Is William Hill reliable when it comes to their offers?

Our William Hill reviews found that customers have a 21-day window period in which they have to sign up. Failure to do so means the zero deposit bonus and any winnings earned will be disregarded. But if you deposit within a week from sign up you qualify for the 100% deposit-back bonus mentioned.

Important to note is that the signup and deposit bonuses come with a carryover. The carryover is on the respective deposit or bonus amount. So a new customer who signs up and deposits $100, for instance, will get the same amount in bonus funding. In that instance, an extra 10% of that bonus amount is given as well.

Horse racing fans will be happy to know that there are plenty of horse betting bonuses. Horse racing odds and betting opportunities are paired with daily offers and promotions. These can all be found on William Hill’s respective sports promotions pages.

William Hill has one of the most remarkable trajectories in horse betting. The company has been involved in horse racing bets since the 1920s. They offer many betting opportunities and feature live races like the Kentucky Derby. TwinSpires still holds the advantage with the Kentucky Derby, since it is directly affiliated to Churchill Downs, where the race is run.

The operator also highlights crucial information about the ins and outs of horse race betting. William Hill reviews its design and presentation to help players become well-informed bettors. It also offers enhanced odds, signup bonuses, and many free bets. William Hill has an advantage over sites like Watch and Wager and Xpressbet that are focused entirely on horse racing though.

Those already signed up with William Hills US site can use a multitude of other promotions that often change according to seasonal sports as well as any other prominent events.

These promotions will always be available to pre-existing customers and will change daily. Important to note here is that some promotions and promo codes may only be applicable for specific states, so be sure to check your state information.

Usability, Look & Feel - Our William Hill Reviews

When you gamble online, the website is what determines your player experience. Next up in our William Hill reviews, we’ll examine the usability, look and feel of the William Hill US site. The website itself is easy to navigate, with categorized tabs outlining state information, betting guides and William Hill US general information.

Navigating between the different betting opportunities is hassle-free and conveniently laid out within the state-specific information sections. The available mobile apps that William Hill has developed are advertised front and center as well.

You can access your player account via the Login/Register tabs to the top right of the page. Registering is as easy as clicking the ‘register’ button after navigating to your relevant state’s betting page, provided that online betting is available in the state. The language and odds format can be changed directly underneath these tabs to match your preference.

Open betting markets are displayed clearly, with odds and betting interfaces both prominently displayed and intuitively organized. The bet slip is shown on the right-hand side for both your current and open bets.

William Hill has a dark color theme, making it easy on the eye and highly legible. The tabs are kept to a minimum, enabling easy navigation between state-specific information. The mobile app is also dark-themed, with a layout similar to that of the website. The layout of the William Hill website is, in my opinion, a lot easier on the eye than light-themed sites such as BetAmerica.

Overall, the webpage is fast and responds quickly. Scrolling to the bottom of the page allows quick and easy navigation to FAQ pages, customer service, and any other information you might require. The history of William Hill is also outlined in their ‘About’ section for those interested in their longstanding sports betting reign.

Payments - William Hill US Payment Options

William Hill ratings in the payment department are great, given the variety of payment methods accepted. Luckily, William Hill offers a host of different methods for deposit payment and withdrawal. Providing any method that you prefer, William Hill caters to all. The most convenient of which is their William Hill prepaid card.

Customers can use their MasterCard or Visa cards via online banking to deposit into the prepaid card. An eCheck via ACH transfer can also be used for prepaid cards. The ACH (eCheck) limit is set once registration with their eCheck partner is complete. Depositing can be done easily via William Hills US mobile app as well as online.

A minimum deposit of $20 applies, however. The maximum amount that customers can deposit to their William Hill Sports Account depends on the source of the deposit.

You can deposit your entire balance from your William Hill Prepaid Card. Customers can deposit up to $1,000 from their respective credit/debit account. The customer’s William Hill sports account will reflect their funds immediately after successful deposit transfer.

Withdrawing funds and potential winnings is simple with the prepaid card. Customers can transfer winnings into their prepaid cards or to their bank account via ACH. The collection of payouts can also be done at a William Hill retail location.

Customers can draw from as little as $20 to $2,000 per day. No additional fees exist for transfers between the William Hill prepaid card or monthly fee. All transfers are processed within 72 hours at the latest.

For ACH (eCheck) transfers, William Hill requests the transfer immediately with the customer’s bank. However, it generally takes 1-3 additional days for the funds to reflect, as is standard with banking queries.

Cash payouts can also be processed at one of William Hills retail sportsbooks. Additional information may be required of you, like an ID. The withdrawal amount and a passcode will be sent to the customers phone to verify the transaction. There’s no minimum cash payout with a limit of $3,000 per transaction.

When looking at each of these methods, it is apparent that the best option needs to suit the individual. How much do you want to spend? Are quick payouts a requirement? Something like the prepaid card is convenient as it allows flexible depositing and fast processing regarding transfers and withdrawals. However, you’re limited by daily withdrawing limits.

Customer Service - Our William Hill Ratings of Customer Support

Is William Hill reliable when it comes to customer support? There are many options to access customer service at William Hill. For instant communication, there’s a live chat on the site, found at the bottom of the page under ‘Help’. Importantly the language of the page and the help can be adjusted to the desired language of their customer.

An extensive FAQ section covers all of the most commonly asked queries, as well as the usual questions when starting online betting.

William Hill also provides information and resources about safer, responsible gambling, offering support for their customer base as needed. They have laid out controls that can be put in place, fully explained for customers to understand and use with ease.

Is William Hill reliable?

Overall, customer service is paramount at William Hill as they continuously strive to put their customers first, with a 24/7 live chat and email. No questions will go unanswered, whether it be by the FAQs or an agent.

License & Security - Is William Hill Secure?

So, is William Hill secure? Our William Hill reviews found that the operator is thoroughly vetted and licensed across multiple territories. Given that William Hill US operates in different states, it operates under licenses from several different state authorities.

American Wagering Inc. is licensed in the state of Iowa by the Iowa Racing and Gaming Commission to provide sports wagering services. The Nevada and New Jersey Gambling and Racing Commissions have licensing for Nevada and New Jersey, respectively.

William Hill is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. In the UK, William Hill is licensed by the UK Gambling Commission, the national regulatory body for gambling.

Is William Hill reliable for keeping customer’s details secure? In terms of security, William Hill reviews and follows the security protocols of every regulatory agency that oversees it. With multiple layers of security, including encrypted connections, firewalls, and secure server technology, William Hill ratings for security are top-notch. In response to, is William Hill reliable? Yes, they are.

Rewards & Loyalty Program - William Hill Ratings

Another element contributing to our great William Hill ratings is the loyalty rewards program for returning players. Our William Hill reviews will expand on the program available for each respective state.

William Hills US sportsbook now offers a Rewards Club for Nevada and Iowa, where you can accumulate points for any type of race or sports wager. These points can be redeemed for either sports play or other competitions at your favorite William Hill US location.

The Rewards Club is free to join and offers many benefits. Once you have your Rewards Club card, you have full access to all on offer. Different types of bets will enable you to clock up points, and 1,000 points will get you $1 in free bets. Check out our TwinSpires US review to see what kind of rewards program they offer in comparison to William Hill.

William Hill Horse Betting

Betting Markets

This section of our William Hill reviews will cover the sports betting on offer. The markets and odds available all influence William Hill ratings significantly but given their reputation it’s expected.

William Hill currently controls 113 races and sportsbooks in Nevada and offers the region’s most diverse betting selection throughout the year. This extensive menu of offerings contains everything, with a selection of over 30 sports to choose from.

However, the sports offerings for the US is somewhat limited with only 11 sports to bet on. This negatively impacts our William Hill ratings.

The list starts at college and professional football and basketball to baseball and horse racing. Soccer, auto racing, hockey, and even MMA and boxing are amongst the available betting markets. Despite the limited US league selection, the William Hill US site provides almost any sport that you’re looking for.

Their wagering menu features all of the available in-play wagers, all of which are accessible via their app as well. They cover all of the basic types of bets; however, they lack a little variety here compared to other sportsbooks out there.

Although our William Hill reviews found that the site offers the leading sports leagues with standard types of bets, they aren’t entirely comprehensive. This has its toll on our William Hill ratings. Generally, they provide sufficient wagers for a large enough variety of sports for casual betting.

Wagers that can be expected for a typical baseball game are standard money line wagers, run-like wagers, and other regular baseball wagers. They’ve also extended these wagers with a few extras like alternate lines, inning scores, score after a certain number of innings, and props like whether or not there will be a Grand Slam, etc.

The wagers that are available for horse racing bets include win, place, show, daily double, exacta, and many, many more! These are conveniently explained on a horse racing how-to page on the William Hill US site. Less popular sports will have more basic markets available for punters.

The William Hill US website shows your current wagers on a betting slip that can be seen on the same page as the main focused betting page. Their mobile app keeps these betting slips separate, but can be seen via a button along the bottom of the app screen.


Given its reputation, one can expect great odds for William Hills markets. However, the US site doesn’t offer exceptional odds, but these odds are still competitive for the industry. William Hills US odds are still attractive and are displayed as the default American odds format, but can be changed according to preference.

As mentioned previously, the live odds are available for in-play sports betting. The enhanced odds are available for the different games on William Hills US site. This boosts our William Hill ratings in the sports betting department.

Live Betting & Streaming

A large variety of in-play betting options exist through William Hill US across a range of sports with live odds. The in-play section on the website and app shows an overview of events scheduled for the day, so it’s always current!

The in-play events are organized according to sport on the main live betting section of the website. Punters can further stratify their betting display by sport, like horse racing, to see a full list of all of the options available for that sport specifically. A list of all live markets (with their real-time odds), along with statistics and score display, can also be seen.

Unfortunately, live-streaming is not available for the William Hill US site. Hopefully in the future, our William Hill reviews will find newly operational live-streaming, but for now, no such luck. This negatively impacted our William Hill ratings.

Betting Limits

As discussed previously, customers can deposit any amount that they want, upwards of $20. As for sports betting, you can go from $2 up to the amount of the betting limit of a particular sport or game. The limits are reasonable and flexible, which is great for newbies and those wanting to start out relatively low.

The William Hill US site does, however, reserve the right to limit or refuse any wager. The highest bet allowed varies according to the sport chosen as well. Our William Hill ratings will account for this flexibility in wagers.


William Hill provides an extensive range of sports betting opportunities online and at their many physical shops across the US. Offering impressive odds, enhanced odds, and even real-time updated odds for in-play events, they cover all aspects of sports betting.

Horse racing fanatics are not limited in their choice of wager, with many available to choose from. Not only do they provide a large variety of sports betting opportunities, but they also have tailored promotions for specific sports.

In comparison to many other sportsbooks, however, they aren’t that comprehensive, but are suited to the American market. Another downfall is the lack of Casino and Poker betting opportunities on William Hills US site.

Not all states have access to William Hills US online sports betting either, but their physical sports shops are well spread out.

William Hill Review FAQ

🏆Is William Hill a top online bookmaker?

When it comes to online bookmakers in the US, there are a fair share of quality platforms. Thus, you never need to settle for second best. Be sure to use our latest reviews at Horsebtting.com to find out which operators manage to exceed expectations and push the envelope in terms of features and betting services. We’ll outline exactly how good William Hill is in this regard by way of our latest review.

📩How do I sign up to William Hill?

You will find that the best bookmakers in the US have a seamless registration process. You needn’t spend an hour or more trying to create a valid online betting account. All that you need to do is find a platform which enables you to register within a couple of minutes – which is just about all of the operators online. Use our reviews to narrow down your search so that you can create a betting account today!

📈Is William Hill licensed?

Be sure that you sign up with a licensed bookie. There are a wide number of online operators out there that do not possess the necessary licensing. These online platforms are more likely to dishonor their promise to deliver a quality online betting service. Thus, we hope that you use Horsebetting.com to analyse all the available options and pinpoint those bookies that have a gambling license and subsequently adhere to all regulatory guidelines.

Overall Conclusion

Up until recently, the only betting service William Hill had in the US was in Nevada due to some regulation issues. Issues notwithstanding, William Hill has successfully moved across the pond and has developed an amazing market for its US punters.

Overall, the William Hill US site provides an easy-to-navigate betting service. They boast a chart-topping mobile app as well. The fantastic sign up bonuses provided give customers a head start with zero deposit required to start enjoying the site.

Additionally, there are both sports-specific promotions and bonus offers. These are made available for all of the different types of wagers available. Having a trustworthy reputation William Hill UK is slowly, but surely, developing into its full potential in the US. William Hill US provides stellar entertainment for sports lovers all across the country, with an android/apple mobile app to keep punters up to date in the palm of their hand.

What’s notable is that William Hill US only provides betting services for its sports market. Their platform offers no Casino or Vegas-style casino games or Poker. Given the popularity of these betting markets, this should change in the future. At the moment, William Hill is an ideal bookie for you if your biggest focus is sports betting. Hopefully an expansion into casino services will be on the cards for William Hills US market.

Is William Hill reliable for online betting?

William Hill US is the perfect provider for casual sports betting, with their Rewards Club and plenty of promotions and bonuses to claim. Is William Hill secure? They sure are. All of the relevant state licensing enables a safe and secure online betting experience. Our final William Hill ratings come in 4.5/5.

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