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Founded in 1997, Sportingbet is one of the oldest sports bookmakers around. In 2012, Sportingbet was taken over and subsequently managed by GVC and William Hill, two very reputable betting companies. Sportingbet US also claims to be the world’s number one site for online gaming, with the site handling around 30,000 bets a day across more than 90 sports.
The Sportingbet US site offers a sportsbook, live betting, a casino and live casino, as well as virtual sports and regular promotions. As an affiliate of GVC, Sportingbet US is licensed by the UK Gambling Commission and is part of the European Gambling and Betting Association, two very well-respected agencies.
All Advanced Deposit Wagering (ADW) sites offer tantalizing promotions and welcome bonuses to attract and keep customers. Sportingbet is no different, although offers by SportingBet Sportsbook and Sportingbet Casino separate their promotions. Let’s take a look at what they offer.
For the Sportingbet Sportsbook promotions, they offer an accumulator-centric bonus: place one accumulator bet a day and receive a $5 free bet and 10 free spins. There’s also the chance to claim 10% cash back on US sports, and a free bet on NFL games every week.
Looking at the Sportingbet Casino offers, we had to first register and log-in to see what was available. We thought this was a little odd, but it turns out that Sportingbet tailor promotions to players personally.
Since we’d only just signed up, there were no offers for us to take advantage of, although we did get a message telling us to check back soon as the promotions change regularly.
Sportingbet utilizes a classic blue and white color scheme that is at once easy on the eye and a little confusing. The sheer amount of white space makes it difficult to focus on all the information available, although to be fair, this is also a strength. As busy as the main page is, it does mean you don’t have to spend much time searching for events to bet on.
The SportingBet design is rather refreshing in the dark-themed time that we are in. There are only a few other sites, such as Toals and Spreadex that currently use a lighter theme.
Links to Sports, Live Betting, Casino, Live Casino, Virtual Sports, and Promotions take pride of place at the top of each page. On the main Sports page, a banner beneath these links shows a bunch of the most popular sports on offer.
Players can log in via the sign-in button in the top right corner, after which the current account balance is shown next to a Deposit button. Additional relevant links are found at the bottom of the page, including a handy site map.
We found 30 payment methods for Sportingbet, which is overkill, but at least there’s probably an option to suit everybody. Options include Apple Pay, debit/credit cards, and many online payment companies (for example, Skrill, PayPal, Neteller).
Apple Pay works much the same way as other online payment models, wherein funds can be deposited into the account using a debit or credit card, then moved into a Sportingbet US account. There are no fees and deposits are transferred instantly. However, Apple Pay accounts don’t support withdrawals, which affected our Sportingbet reviews.
Visa, MasterCard, Maestro and Diners Club are all acceptable cards for deposit and withdrawals to and from a Sportingbet account. Deposits are instantaneous, but withdrawals may take a few days to process. Sportingbet doesn’t charge fees, but card providers may.
We would recommend PayPal, simply because it’s one of the most reliable and secure methods available. It served us well in the course of our Sportingbet reviews. However, it’s worth noting all Sportingbet methods have a minimum deposit amount of $10.
Our Sportingbet reviews will now examine customer service. We have to acknowledge how easy it is to access, which helps boost our Sportingbet ratings. A large question mark icon and Contact link are presented next to the log-in button. Clicking either one brings up a list of Sportingbet help topics.
Topics available include Promotions and Bonuses, Withdrawal, Account Details and Verification, Account Access, Sports Rules, Deposit, Unable to Play, Responsible Gaming, and Other. Selecting a topic then brings up a related question, and so on, until you either find the answer you need or get directed to the Sportingbet Help Center.
However, we also have to note that it’s difficult to find general customer service options, e.g. a telephone number or email. Searching in the Help Center for ‘contact’ instead brought up a list of games.
Searching the Sportingbet Help Center for these didn’t bring up any relevant results, which is frankly unacceptable. This gravely impacted our Sportingbet ratings. We did find mention of contacting the customer service team, but again, no actual contact details.
The only way to access these details, we discovered during our Sportingbet Reviews, is if you choose a Contact option listed above and keep clicking until there’s a ‘yes’ and ‘no’ option. Click ‘yes’ (for more help), and you’ll finally come to a screen with options for Live Chat and Email. Plus, Sportingbet hours of operation (which are 08:00 – 00:00 CET). Try our SportNation Review for another great customer service platform.
Any bettors wondering “Is Sportingbet secure?” can rest easy. Sportingbet is operated by ElectraWorks Limited, who hold casino and sport betting licenses issued by the Gambling Commission of Gibraltar and UK Gambling Commission. Side and Skill Games are licensed by the Provincial Government on Åland and operated by GamArena Ab.
Sportingbet also uses the industry-standard 128-bit Secure Socket Layout (SSL) encryption software, as well as Verisign, to protect customer data. As a regulated operator, Sportingbet reviews and follows all relevant security protocols.
As with all reputable online bookies, Sportingbet also requires age verification before players can deposit or withdraw money. In the UK, the legal age for gambling is 18, but we hasten to remind punters they should be aware of the regulations in the state/country from which they register.
Sportingbet was also the lucky recipient of Casino of the Year 2018. However, we had to Google who actually awarded this (EGR, the eGaming Review Magazine, who are listed on the Sportingbet US site, but it’s not apparent they’re the ones responsible for the award). Sportingbet Reviews back up this accolade, though.
Unusually for an Advanced Deposit Wagering bookmaker, Sportingbet doesn’t offer any kind of loyalty or VIP program/rewards.
Neither do they offer any deposit-related bonuses, which is also unusual for an ADW. Sportingbet does offer bet-centric rewards, such as including ACCA bets that result in free bets and free spins. There’s also the chance to claim 10% money back on US sports, and a free bet on NFL games every week, but when we clicked on these for more information, we received a message saying the offer wasn’t available.
Other Sportingbet reviews emphasize the sheer number of sports available to wager on, but we have to point something out. As horse racing fans, we were disappointed to note there’s no option for this horse racing anywhere on the Sportingbet site.
That was until we registered with a British address, after which horse racing was listed along the top, next to soccer, tennis, basketball, ice hockey, handball, volleyball, and darts.
We can’t recall any other bookie that region-locks sports, but we may be mistaken. In any case, it’s just another Sportingbet peculiarity, which we’ll come back to later. For now, let’s have a look at the betting markets.
Click on Horse Racing, and it brings up the next three races, complete with horse and jockey names, race track, and available odds. Underneath this is a list of daily race times at all available UK and Ireland tracks.
As mentioned before, there are also Virtual Sports. Horse racing (and Trotting) is included here, and although they’re games, they’re still based on real tracks. Races run on demand have basic commentary, as well as named horses (based on existing horses) and odds. They’re enjoyable and have excellent graphics.
Our Sportingbet reviews also found this provider has virtual greyhounds, soccer, speedway, and velodrome, and they all allow players to place bets before the game/race/match starts. The one thing that might entice punters to take a wager on these is that they’re simulations not affected by weather or injury, so the odds presented remain unchanged.
It’s common (indeed, expected) that bookmakers offer evolving odds on their various sports, but we witnessed Sportingbet odds changing constantly. Sportingbet reviews the live action of ongoing matches constantly, rapidly updating all relevant betting lines.
For example, when we looked at Live Basketball, the odds were presented as Money Line, Spread and Total, and were linked to specific teams. The odds constantly fluctuated, which would make wagering more complicated but also, in a sense, more exciting.
If, however, you’re like us and prefer consistent or guaranteed odds, the horse racing section has you covered. Individual tracks/races come with Best Odds Guaranteed: punters who take a fixed (show or early) price on a horse will be paid out at the Starting Price if it’s bigger.
It’s important to note, though, that if the site shows Best Odds Guaranteed for International horse races, they may well be quite different from the UK and Ireland tracks.
Disappointingly, the Sportingbet Live Sports section doesn’t include horse racing, although the sports it does (soccer, tennis, basketball, ice hockey, handball, volleyball) all have numbers beside them, denoting how many live games or matches are currently available.
Clicking any of them reveals pertinent information (such as player names, location, league, and so on) as well as odds. As for live-streaming: a Live icon at the top of each page brings up whichever games/matches are happening at the moment. These either have an option to watch the event live or view a Match Tracker.
This is a basic 3D representation of the playing field, overlaid with relevant statistics such as which player has kept control of the ball/puck/etc. the most, who’s been on the attack or defense, and so on. It’s serviceable enough for live betting, but it’s a far cry from actual streaming.
Sports that offer actual live-streaming are not too common, which impacts our Sportingbet ratings. Streams can be viewed as long as players have made a deposit. The quality is good, though not HD, which also affects our Sportingbet ratings. It can also be viewed widescreen, which is a standard feature we expected to see implemented.
Sportingbet also offers a Bet Slip function, and it removes any guesswork from wagering. There’s a generous limit of 20 selections and a very high limit to wager amounts, which let us bet an astonishing $999999 on all the slips – you can also input a single stake amount to apply to all bets to save time. This convenience positively reflects on our Sportingbet ratings.
The minimum wager amount is 0.05, and punters are notified as soon as any odds change. Any bets placed, whether for a live game or an upcoming one, appear instantly on the Bet Slip.
Sportingbet reviews should focus on all these points and more, but we want to bring attention to little details we particularly liked. Odds can be displayed as British, European, or American, and the betting function itself is very user-friendly.
Sportingbet has an almost bewildering array of sports available, including some pretty unusual ones for an ADW site (including chess and combat sports) and eSports. We would like to see more horse racing markets made available overall, but especially so races can be watched live.
Other than that, we don’t think there are any real weaknesses to the sports section of Sportingbet US. This strongly influenced our Sportingbet ratings. If you’re looking for a sportsbook alternative, try our MobileBet Review.
Parts of the Sportingbet US site are frustratingly difficult to find (customer service options, casino promotions), whereas others are super easy (the range of sports/casino games/rules).
We also want to mention that registering for an account on Sportingbet is one of the most straightforward processes we’ve found. Unlike many online gambling sites and bookmakers, which evidently monitor your IP address and therefore exclude us from joining, Sportingbet US let us input all our details ourselves.
Then, once we’d signed up (using a British address), we were presented with a deposit limit setting. We could choose No Limit or set one Daily, Weekly or Monthly. Once we’d acknowledged that the site is governed by laws related to the UK Gambling Commission, we were taken to our account page. Here, deposits can be made as quickly as clicking the Deposit button, next to which sits the current amount in the account.
We found that Sportingbet is comparable to competitors like Sport Nation and TLCBet in most of the important ways.
If we’re ending the Sportingbet reviews with our first impression, then this is an decent first impression. However, the sheer lack of horse racing markets for US customers is pretty disappointing. While the sports that are available have deep markets, it’s not a particularly comprehensive range.
The Casino sections are particularly well done and really bump up the Sportingbet ratings, in our opinion. Overall, we would recommend giving Sportingbet US a go for sports betting fans. However, if horse racing is your true passion and you live in the US, you’ll be sorely disappointed.