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Ladbrokes Reviews & Ratings US 2021

Is Ladbrokes Reliable & Secure?

Ladbrokes was founded way back in 1866 and has since made its mark as one of the biggest names in the bookmaking industry. Ladbrokes is well known as a leading horse racing betting operator.

It is also the largest single supporter of British horse racing and is a key sponsor in many horse racing events. The coveted Ladbrokes Trophy, formerly known as the Hennessy Gold Cup, is one of Britain’s premier National Hunt races that is linked to Ladbrokes.

Ladbrokes US is currently not available, but we hope to see it become a reality soon.

Other Ladbrokes reviews generally find it is a reliable bookmaker, having been in the industry for decades. It has a user-friendly website and app, convenient and secure payment methods, as well as many promotional offers for both new and existing customers.

In Ladbrokes reviews like this one, you’ll find an in-depth look at everything the site has to offer and further break it down.

Ladbrokes: Pros & Cons
Ladbrokes: Pros & Cons
  • Safe and secure deposit and withdrawal methods
  • Best odds guaranteed to ensure you get the best return on your investment
  • Attractive promotions for new and existing players
  • Live streaming of horse racing
  • No in-play betting on horse racing

Bonus Offers & Free Bets

In sports betting deposit bonuses are the norm, and Ladbrokes is no different. The offers by Ladbrokes aren’t always many, but they are faithfully available in form or another.

As soon as a player registers for a new account, they are eligible to receive something back in the form of a welcome bonus. This welcome bonus usually provides the player with free bets.

However, keep in mind that sign up bonuses are only as good as the terms and conditions that come with them. Make sure to read through these conditions thoroughly to avoid disappointment.

Ladbrokes ratings sometimes vary, and so they are continually updating their promotions to keep their products fresh and new. If you are interested in further promotions, keep an eye on Ladbrokes Reviews.

Usability, Look & Feel

The Ladbrokes website is easy to navigate, featuring its different betting categories in a tab at the top of the page, and listing its sports betting options on the left side. The main page displays the current live games available. It takes a few clicks to place a bet, and the process is relatively simple and easy to follow.

Make sure you have money in your account to place a bet. Your account can be viewed at the top right side, along with your betting slip, which is always visible. Payments are simple to conduct and can also be carried out from your account.

The website is pleasing to look at, with red, white, and black being the primary colors used. These colors are reminiscent of a casino and tie in with their betting market. If, however, you are fond of a darker themed website – McBookie, for example, then this website’s design may not be your cup of tea.

There is a new unique feature called “Bet Filter,” which allows you to filter out specific bets and only shows those you are interested in. This is a rather handy tool and should save some time. Loading times are quick, and their page is compatible with supported computers, iOS devices, and Android devices.

We hope that Ladbrokes US will offer something similar in future.


Ladbrokes offers a vast range of payment and withdrawal methods from your betting account. These include all major debit and credit cards, Neteller, PayPal, and Skrill. Each method has its own limits, fees, and processing times clearly communicated on its site.

The minimum for deposits or withdrawals is £5 with credit or debit cards. For other methods, the minimum is £10. There are zero fees associated with both deposits and withdrawals. All methods come with free transfers.

Deposits are all instant, except for bank transfers, which can take 1 to 5 days. Withdrawal times are relatively quick, and the standard for most sports betting companies but take a little longer to process. Players can expect to wait a minimum of 2 days for their funds to reflect. The exception again is bank transfer and debit cards, which could take up to 5 working days.

The recommended payment method is PayPal, which offers the best turnaround times and is easy to use. With PayPal, you can expect your withdrawal to reflect within 3 hours, with only a minimum of £0.01 needed.

Ladbrokes accepts various currencies, including the US Dollar (great news for Ladbrokes US fans in the future), Euro’s, and the Japanese Yen.

Try our Fanduel Review for another great customer service platform.

Customer Service

Ladbrokes ratings consistently show that their customer service is up to scratch. It has a variety of customer service options available if you require assistance when betting. The options include telephone, live chat, Twitter, and email. The quickest way is to open a live chat box on the website and get direct access to agents, who are available 24/7.

Players can click on the green “Chat With Us” buttons located throughout the Help Centre when logged in. There is also a dedicated FAQ section with many different topics, where the answer to a query could be found. Customer service agents are friendly, willing to help, and English-speaking, although they are not available 24/7. Ladbrokes US customers can’t make use of this service just yet.

Telephone agents are only available from 08:30-22:00 UK time on the free hotline number. This is somewhat disappointing, considering the number of players Ladbrokes ratings reflect them having. Nonetheless, their live chat box is still available around the clock.

Players who form part of the Ladbrokes VIP Program have access to their own VIP customer service.

We believe Ladbrokes US will have similar levels of customer support if Ladbrokes enters the US. See how we answered the question “is TVG.com reliable?” to compare the two customer service options.

License & Security

Ladbrokes is a licensed operator, regulated by the British Gambling Commission in the UK. In case of gambling activity outside the UK, the Government of Gibraltar and the Gibraltar Gambling Commissioner are its regulators. Ladbrokes ratings show it holds Betting and Gaming licenses in Europe, Latin America, the USA, South Africa, and the Middle East.

Ladbrokes is no longer listed on the London stock exchange since its acquisition by GVC Holdings in March 2018.

Ladbrokes uses a variety of encryption and security services to ensure players’ personal and financial information is safe and secure. Is Ladbrokes secure? Yes. They make use of SSL (Secure Socket Layer) technology to encrypt this information before it is sent through the Internet. There is a privacy policy available in their FAQ section.

Gambling under the age of 18 is illegal, and Ladbrokes works hard to ensure all of its players meet this age requirement. When conducting any payments for the first time, players must send proof of identification to Ladbrokes. Future Ladbrokes US players must also be 21 years of age to gamble.

GamCare, the UK’s national center for information, awarded Ladbrokes with GamCare Certification in 2016 to acknowledge their implementation of the GamCare Player Protection Code of Practice for Remote Gambling.

Rewards & Loyalty Program

Ladbrokes offers its existing players a VIP program that works for both casino and sports betting. To qualify for the VIP Program, players must reach points and deposit targets each month. Players earn points on any products except poker and Sports Exchange, playing online or via the mobile app.

The program includes four levels, and each level requires deposits of a certain amount and earning a certain number of points. These are needed on a month to month basis, and if players fail to meet the criteria one month, they move back down to the next tier.

The rewards increase with each tier and include things like exclusive promotions, priority customer service, enhanced point redemption, hospitality prize draws, VIP invitations, and an account management team.

Being a VIP also grants access to music, sport and cultural events across the world, by way of concert tickets, football matches, and top hospitality at The Races.

We are positive Ladbrokes US players will be offered a similar, if not better, VIP program in the possible future.

Ladbrokes Sports Betting

Betting Markets

Horse racing has been the main focus at Ladbrokes for a long time, but recently other sports have edged their way to the top as well. The Ladbrokes sportsbook offers wagering on an array of sports, including football, golf, tennis, motorsports, as well as the newly added eSports. These sports options are a great thing to look forward to for Ladbrokes US players.

For horse racing enthusiasts, Ladbrokes promises the “Best Odds Guaranteed.” This means that if your horse wins and the odds get better after you have already placed a bet, you still receive the more substantial winnings.

This encourages bettors to make early bets, as it removes the penalty of a prize increasing closer to the start. Their horse racing coverage is comprehensive, and they have odds for all the UK and Irish races, as well as most US, European, and other prominent international races.

There is also occasionally the opportunity to get extra places on selected races and meetings. This means that you can win on an each-way bet even if your horse finishes fifth in some races.

Their football coverage isn’t quite as broad. They do cover all the main leagues, but they don’t have as much youth and lower division football as some of Ladbrokes competitors. However, some of Ladbrokes best odds are on football due to the significant volume and low profit margins.

In respect to other sports, their coverage is mixed, and the odds are still decent but not quite as high as football and horse racing. Most professional tournaments are covered. Check out Ladbrokes Ratings for an overview of the matchbook.


Ladbrokes offers live-streaming of sporting events to players via desktop, tablets, and mobile devices, along with in-play betting. Players can also check on live scores, and view a calendar with upcoming events.

To be eligible for live-streaming, players must have placed a bet within 24 hours or have a positive balance in their account. The only exception to this is with horse racing and greyhound streams where a bet of at least £1 must have been placed on a race to view.

The list of events that are live-streamed is vast; however, some are not available on Ladbrokes or any other bookmaker sites for that matter. These include the English Premier League, German Bundesliga, France Ligue 1 and the Champions League.

The same applies to other sports, and the less popular the league or competition, the more chance you have of finding it using Ladbrokes live-streaming services.

Accessing the Ladbrokes live-streaming service is simple, and one should look out for the small television icon next to the event when placing a bet. If one is placing an in-play bet at Ladbrokes, then this icon shows on the main betting page, and one click opens the selected page and shows the live stream.

In-Play Bets

Players have the opportunity to place in-play bets during a live-stream of an event. Be aware, most live feeds are subject to delays, and thus the game is slightly behind or slightly ahead of other users. A delay is placed on all betting of in-play bets, the length of which depends on the sport.


The minimum and maximum bet limits are displayed on the bet slip when entering a value that is not allowed. In multiple bets, each bet type may have different limits. If a player wants to place a bet higher than the allowed online limit, they can contact the Telephone Betting department to see if they can accommodate the wager.

Ladbrokes ratings show that it offers a comprehensive, all-round solution to online sports betting. The bookmaker is in a league similar to, if not above, other bookmakers. Their strengths lie in their live-streaming and in-play betting options, which provide players with the ability to conduct fast-paced bets and enjoy viewing their favorite sport at the same time. If you’re looking for a sportsbook alternative, try our Twinspires Review.

The ability to participate in live-streaming is available even if one does not place a bet – a positive account balance is all that’s needed. Another great strength of Ladbrokes is the competitive odds available on all sports, not forgetting the best odds guarantee offered on horse racing.

Their weaknesses, although minor, could dampen users’ experience as their live-stream coverage is somewhat limited and does not include some major sporting events like the fan-favorite football Champions League.

Players wishing to live-stream horse racing are also affected as they must place a bet of at least £1 to view the event. All in all, many Ladbrokes reviews, including ours, recommend it as a good choice in the world of online sports betting. For more, check out Ladbrokes US

Ladbrokes Casino


Ladbrokes ratings describe it as one of the largest gambling operators in the UK, and its online presence helps in taking the brand even further. The main product they offer is sports betting, but their casino section is just as comprehensive. It was established way back in 2000, showing that not only does it have history, but also how reliable it is.

Ladbrokes casino is powered by none other than the leader in casino software providers – Playtech. The use of this provider has a few setbacks among its positive aspects. Games can be found on several other sites, which depletes the uniqueness of a Ladbrokes experience.

However, the casino platform features a user-friendly interface and runs smoothly and without any hiccups. Playtech’s highest played games mostly include slots, with names like Age of Gods and Superman as chart-toppers.

Game Portfolio

Ladbrokes reviews always include its casino, which features over 400 online games. This number includes table games, poker, and the ever-favorite slots. In fact, the bulk of available games consists of slots, and players have access to over 150 of the most popular slots games from leading software provider Playtech.

Players who have a registered account with Ladbrokes can even try the games in practice mode before using their funds.

If slots aren’t your thing, the table games include roulette, baccarat, blackjack, and poker. There are more than 20 roulette tables on offer, with classic variants available like French, European, and American.

There are also some interesting variations like 3D Roulette and Age of Gods roulette, which features a progressive jackpot. Blackjack players have a huge choice of options, from Blackjack UK, Blackjack Switch, and Blackjack Surrender, among others.

The Ladbrokes US game offering should be similar.

Looking for a different variety of games? Check our Watch and Wager Review.

Live Casino

The live casino features all the classics like roulette, blackjack, poker, and baccarat. All these games can be played via a live dealer. There are a variety of tables and betting limits to choose from. There is a section available for special tables, which include variants of casino games.

For starters, players can participate in a multi-table feature, where up to three different games can be played simultaneously to customize your playing experience. There are blackjack tables with an unlimited number of players available.

Roulette players can participate in speed and slingshot roulette. A speed version of Baccarat is available. Ladbrokes ratings show it is also one of only a handful of online casinos to offer a dice game called Sic Bo.

Table Limits

There are 12 roulette tables, each with a bet limit of £1,000. This isn’t particularly high or low in betting standards. Blackjack features 18 tables, including unlimited variants. Before joining a table, players have a choice of table limits to choose from.

The bet limit here is £2,500. Baccarat offers a choice of three tables, each with its own limits, ranging from £125 to £300. There is only one table for casino hold‘em with a selection of limits, the highest being £50.

Lastly, the dice game Sic Bo has a table limit of £300. None of these games offer particularly high betting limits, leaving certain players with limited betting options. However, for those wanting to bet low, the choices are endless.

Ladbrokes reviews praise a casino that uses Playtech as its chosen casino software provider for its online and live casino platforms. This means slot enthusiasts have almost unlimited choices in over 150 slots games, including 5-reel video slots, 3-reel classics, and progressive slots.

Online and live casino games both feature the classics like roulette, blackjack, baccarat, and poker. A live dealer option is available as well for those who enjoy a little more competition.

There are a variety of special tables on offer as well, and these include variants of casino games with names like speed baccarat, Sic Bo, unlimited blackjack, speed and slingshot roulette, as well as a multi-table feature. The maximum table limits are relatively low, with the highest being a bet of £2,500 allowed in blackjack.

The lowest maximum table limit is a mere £50, played on the casino hold‘em table. Ladbrokes ratings highlight its strengths and weaknesses. Its strengths include a wide variety of slots and table games available, with a section dedicated to live dealers.

It also uses a recognized software provider, Playtech, that provides outstanding graphics and a user-friendly interface. Its weaknesses mainly focus on the low maximum table limits, which prevent high rollers from placing large bets. Overall, Ladbrokes casino is definitely a name to consider in online casino gaming.

Ladbrokes Poker


Ladbrokes poker games are playable either through a downloadable poker game or through the web browser itself.

The software used for poker games is the same software that they use for their casino games – none other than Playtech. Playtech is the developer that is responsible for the iPoker network and also runs Ladbrokes poker and poker tournaments.

iPoker is one of the top five traffic networks in the world, and the iPoker software links multiple sites and players together, ensuring a constant stream of high traffic volume. This software features many crossovers with its slots games, and this is visible in the inclusion of an Age of Gods poker game, an already popular slots game.

Game Types & Rake

The selection of poker games at Ladbrokes isn’t exhaustive, but it’s definitely got plenty to keep you entertained. Available poker variants include Texas Hold’em and Omaha, a community card poker game similar to Texas Hold’em.

Additionally, they offer Speed Poker, a variant where one can fold before one’s turn results in moving to another table. This is another plus to Ladbrokes’ ratings.

Aside from regular poker, players can also find entertainment in the form of an innovative betting game called “Poker Bet,” all without ever having to leave the iPoker platform. Players who form part of the VIP Program at Ladbrokes can get rakeback equivalents via the VIP Rewards Shop, with those at the very top tier receiving as much as 33% in each cash-in request.


The poker action at Ladbrokes is usually robust, with regular traffic during all hours. There is a shared player pool with sites like Bet365, Betfair and William Hill on the iPoker network, which means there is always a cash game, sit ‘n go, or a tournament taking place at low to medium-sized bets.

Tournaments are where Ladbrokes reviews mark them as a standout.

This is all thanks to the iPoker network, developed by Playtech, which hosts all the sites’ tournaments. Tournaments are hosted daily, with a link available that displays a schedule of upcoming tournaments.

Currently, there is a Sunday Lunch Points special with a prize pool of £5,000. There is also a weekly £500 Freebet Freeroll happening every Wednesday in no-limit texas hold’em with nine-seater tables. All the poker tournaments are currently only available online.


The maximum rake limits are different for each poker game. To view what limits may apply, one can visit the Ladbrokes poker page, and click “how to play poker.” A full list of rake limits is displayed.

Product Conclusion

Ladbrokes offers a well-rounded poker experience for online players. They make use of Playtech’s iPoker platform, which has a player pool from a multitude of other poker sites, including William Hill and Bet365.

The integration of these platforms means the volume of traffic is usually quite high, no matter the time or what specific site a player is betting through. The iPoker software is available for download through the Ladbrokes website. Alternatively, players can make use of its web browser version.

There are a couple of different variations of poker available, including Texas Hold’em, Omaha, and Speed Poker. VIP Program members can get rakeback equivalents via the VIP Rewards Shop, up to as much as 33% in each cash-in request.

Tournaments occur on a daily and weekly basis, with low to medium stakes. Limits are unfortunately a thing, know them before jumping into a game. The overall strengths of the poker interface include the software used for this platform, the large player base, the frequent tournaments, and the low minimum bets.

There are some weaknesses when choosing this platform, namely the rake limits, and the low variety of poker game variants. To view more information about mobile betting, check out Ladbrokes US.

Overall Conclusion

Ladbrokes is a name that has been around for a while. This online sportsbook, casino, and poker provider, is a reliable, secure, and comprehensive operator. Many other Ladbrokes reviews suggest the same. Ladbrokes is definitely comparable to competitors like Matchbook and MobileBet as far as variety is concerned.

Unfortunately, Ladbrokes US is not available yet. This shouldn’t be too much of a worry yet, and we are confident that Ladbrokes US will soon enter the market.

Let’s take one last look at the advantages of using this bookmaker, which include:

  • Special welcome bonus for new players that sign up.
  • A modern, easy on the eye, and user-friendly website and mobile app.
  • A plethora of convenient payment methods for deposits and withdrawals.
  • Friendly and knowledgeable customer service agents available via live chat, telephone, and email.
  • A licensed operator regulated by the British Gambling Commission and Gibraltar Gambling Commissioner.
  • A secure website with advanced data encryption methods.
  • An exclusive VIP Program for loyal customers.
  • A comprehensive sportsbook featuring live-streaming and in-play betting.
  • A comprehensive casino powered by Playtech.
  • A comprehensive poker section integrated with iPoker.

The disadvantages include:

  • No in-play betting on horse racing.
  • Customer service is not available 24/7 telephonically.
  • Live-streaming coverage is somewhat limited.
  • Low maximum table limits.

As seen above, the advantages highly outweigh the disadvantages, and Ladbrokes is an all-round comprehensive provider of online sports betting, casino games, and poker games. Ladbrokes ratings are thus 9/10.

If you haven’t found what you’re looking for here, head over to our McBookie Review to see what they offer. If you want to play at an offshore site that accepts US players, our SportsBetting.ag ratings review reveals that they accept American players. We, however, never promote playing at operators that are not regulated in your region.

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