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Ladbrokes Reviews & Ratings AU 2024

Is Ladbrokes Reliable & Secure?

Ladbrokes entered the Australian market in 2013. Seemingly a new competitor however, they’ve been around for ages. Having established themselves in Europe as a top operator, Ladbrokes decided to expand their operations and have subsequently delved into various other markets. This has only enhanced their reputation as a leading bookmaker throughout the world. Australian punters are offered a great betting experience by way of a great user interface. Their platform is slick and easy to navigate. As a horse racing fan, you’ll be happy to hear that they cover a great variety of races.

Unfortunately, per Australian regulatory law, bookmakers cannot advertise sign up and bonus offers. Don’t let this put you off. Ladbrokes has counteracted this through providing various promotional offers that will certainly get you invested. Read on to find out more about Ladbrokes ratings, their online services, and their ever-improving horse racing sportsbook.

Ladbrokes AU purchased as it entered the Australian market. The acquisition of a trusted bookmaker gave Ladbrokes an immediate sense of credibility. They are licensed by the Northern Territory and have managed to gain the trust of punters all across the country. By reading scores of Ladbrokes reviews, one will quickly come to the assumption that Ladbrokes AU is nothing short of an excellent bookie who maintains a great customer relationship with all their punters. So, if you were wondering whether or not, “Is Ladbrokes reliable” and “Is Ladbrokes secure?” you need not worry. They certainly tick both of those boxes.

Ladbrokes AU: Pros & Cons
  • Enticing and generous betting promotions
  • Great user interface with easy navigation
  • Numerous deposit options
  • Daily Odds Boost for a racing selection
  • Live online betting not available

Bonus Offers

If you’re a seasoned bettor, you’d be forgiven for expecting some sort of bonus offer when signing up with a bookmaker. This practice has become the norm as a way of welcoming punters. However, Australian bookies operating within Australia may not advertise bonuses of this nature anymore. Ladbrokes is no different. The Ladbrokes ratings and Ladbrokes reviews have not been affected by this as it is uniformly implemented across Australia.

What makes a bookmaker standout from its competitors in this type of environment, are the promotional offers and selection of markets on offer. In this regard, Ladbrokes AU has really managed to single themselves out as a great bookie. You should certainly check out their promotional page on a daily basis in an effort to take advantage of some great offers. You can find certain offers such as enhanced odds or early payouts on horse racing events (and other sporting events if you’re interested). You can check out another one of our Ladbrokes reviews in which their unique offers will be outlined and assessed for your convenience.

Usability, Look & Feel

Ladbrokes Mobile App

Ladbrokes AU offers a fantastic mobile app in conjunction with their normal betting website. The app provides punters with an easy and convenient way of accessing betting markets and placing bets wherever and whenever they choose. The app is available on iOS and Android devices. Ladbrokes ratings all agree that the design is aesthetically pleasing and there are cool unique features. If you decide on Ladbrokes as your chosen bookie, definitely remember to download the app!

How to Open Your Account

Step 1: Once you’re on the Ladbrokes site, you’ll see a green button which says “JOIN NOW”. Click on it and you’ll be redirected to a registration page.

Step 2: Here, you will need to fill in your personal details to create your account. After this, you need to confirm that all is correct by clicking on the “JOIN NOW” button.

Step 3: Once you’ve completed the process, you will have an active account. The possibility of depositing funds, betting, and ultimately withdrawing your winnings is all at the tip of your finger!

Payment Methods

Ladbrokes ratings confirm that they are trusted by Visa, Mastercard, and PayPal. iPay (internet banking), bank transfer, and POLi are other payment methods from which to choose. If you’re looking for instant depositing no fees, POLi might be the best option. However, excluding internet banking and bank transfer, all the other methods provide instant depositing and little to no fees. Bank transfers will allow for a much higher limit ($100 000) but take up to three days to clear.

Furthermore, Ladbrokes allows customers to sign up for a Ladbrokes card which will be posted to you. It’s a prepaid card which functions like a debit card. You’ll be able to transfer funds from your card to your betting account and withdraw winnings from an ATM.

Instant Transfer
+ 5

How to Make Your First Deposit 

  • Once you’ve created your account, log in and visit the My Account section.
  • Choose the Deposit option and your preferred method of payment.
  • You’ll now be required to enter an amount and verify this transaction.
  • Depending on your payment method, your funds should appear instantly.

How to Withdraw Your Winnings 

  • Log in to your account and select the Withdraw option in the My Account section.
  • Choose your preferred payment method.
  • Enter the amount you wish to withdraw and confirm the transaction.

Customer Service

It is very important that any online company, especially ones that handle transactions on a daily basis, have the necessary customer support in place. The best operators have a dedicated team of individuals who, for the most part, work around the clock ensuring that all your queries are answered and problems solved. According to many Ladbrokes reviews, their customer support is up to scratch.

There is a live chat option where an individual will attend to your queries. On top of this, there is a 24/7 customer support line – the number is 1300 523 276. For your added convenience, specific betting support is offered via telephone to – the number is 1800 523 276. If you feel more comfortable getting in contact via email, send a message to Alternatively, you can also read up on the Ladbrokes website. There is a dedicated FAQ page.

License & Security

The Australian Government has enforced strict regulations upon the gambling industry, and bookies who wish to operate in Australia must comply with a host of regulatory practices. Ladbrokes AU is licensed by the Northern Territory Racing Commission. There are no physical Ladbrokes outlets in Australia. The services provided are fully digital and only accessible via the internet. Ladbrokes is required to protect all consumer information that passes through their website or mobile app. The latest in SSL technology has been adopted on their platform.

Australia’s Northern Territory
UKGC - UK Gambling Commission
GGL - Gemeinsame Glücksspielbehörde der Länder

The flow of information is encrypted and personal details are securely stored on their database. Unauthorised access is not permitted and you can rest assured that your details are pretty safe in the hands of Ladbrokes. It is important to remember that, although Ladbrokes has sufficient procedures and security standards in place, you are still vulnerable. Be sure you are only providing your personal and sensitive financial details on sites that protect you against third-parties. Their secure platform certainly doesn’t do the Ladbrokes ratings any harm.

Rewards & Loyalty Program

With Ladbrokes, you can collect points which will enable you to access monthly promotional offers via Ladbrokes’ exclusive Premium club. For every bet you place, you can win points. All you need to do is sign in to their bonus club and start betting. Your points will accrue and various offers will become available. Casino and games are the top contributors to this additional rewards program. Unfortunately, there is no horse racing loyalty program as such, but you will certainly find many promotional offers to keep you busy!

Ladbrokes Sports Betting

Betting Markets

Assuming you’re a horse racing fan, then Ladbrokes might be the bookie for you as it features a much more traditional approach than that which we found in our DraftStars review. They have a really extensive reach into betting markets and from an Australian perspective, Ladbrokes AU really has focused on providing an exciting and sufficient racing section. They cover a tremendous number of events and have made sure there is a wide variety of bet types and prices on each market, and event too. Ladbrokes AU covers horse racing events from across the region and has managed to integrate international races without too much effort.


Ladbrokes reviews state that odds offered by Ladbrokes are very competitive and in-line with industry standards. There are odds on all markets and this does not exclude horse racing. You’re able to pick many of your own odds on certain racing events and are all displayed in decimal format. Odds on offer for Gold Coast races are generous and you stand a chance to double your winnings or even receive a bonus bet back for placing 2nd or 3rd.

Live Betting

If you keep up to date with Australian legislation or have read Ladbrokes reviews before, you will know that it is illegal to offer live betting services with ‘real money’ in Australia. This has been put into effect in an effort to mitigate the adverse effects of betting. However, Ladbrokes ratings still conclude that their live streaming options are great. There are broadcasts for a host of live games across different sporting codes. Not only domestic sport, but international games too.


Ladbrokes AU are generous and in accordance with average limits, Ladbrokes sets the bar high. This is enticing for high-rollers who wish to deposit and potentially withdraw large amounts. However, in mind that these limits are substantially lower for bets on underdogs. Maximum payouts are capped at $500,000 while minimum bets start at $1. Their limits do a great justice to the Ladbrokes reviews.

Sportsbook Conclusion

By weighing the Ladbrokes ratings and judging for ourselves, Ladbrokes has a prominent and well-established sportsbook. They offer a wide range of markets and have great live streaming options. The mobile app adds to a splendid and convenient betting experience. Their reputation continues to be upheld and we don’t see Ladbrokes forfeiting their dominant presence any time soon.

Overall Conclusion

All in all, Ladbrokes is a quality bookie. If you’re interested in betting on horse racing and enjoy a functional, easy to navigate platform, then Ladbrokes Australia could be a good fit for you. They have competitive markets on various sporting options and have really focused on providing horse racing enthusiasts with a great betting experience. They cover all the major horse racing events and have diversified their sportsbook to match.

They’ve got great promotions and enticing horse racing offers up for grabs. If you’re a newcomer or a regular, you’ll feel like a valued customer. Ladbrokes ratings have been pretty consistent throughout their 7-year tenure. Due to these points outlined above, we can confidently recommend Ladbrokes to you. We certainly hope you’ve enjoyed our Ladbrokes reviews. If you’re interested in reading up about other bookies in the Australian market, be sure to check out our Australian bookmaker reviews on Betfair, PointsBet, Unibet, and more!

Go to Bet365 Sports
  • Wide selection of sports betting options
  • Extensive range of horse racing markets
  • Excellent customer service
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