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Is Reliable & Secure?

A relatively small bookie in comparison to some of its peers, AU emerged on the market in 2012. A year later, they were purchased by Ladbrokes plc. and have since enjoyed sustained success on the Australian betting scene. They offer similar products to Ladbrokes, as you’d expect. The odds that are on offer coupled with similar markets might make for repetitive reading, especially if you’re well acquainted with Ladbrokes. However, you’re guaranteed different betting templates and different promotional offers. Another great perk of AU is the fact that they offer a fantastic horse racing betting section. A very competitive market which focuses solely on Australian and New Zealand residents. If you enjoy a local bookie that values customer relations, AU might be for you. There might be various reviews out there, but we can assure you ours is as detailed and informative as it gets. Read on to find out more about ratings, their sportsbook, and all you need to know before signing up.

When reading this review, it’s pertinent to know, “Is reliable”. They have been around for several years now and have managed to build strong ties with the local betting community. A consistent service is on offer – one that has focused in on horse racing and strong customer satisfaction. If you’re a punter who enjoys the races and values a bookie who is committed to satisfying each individual, you are in luck! AU is also devoted to ensuring a safe betting environment and promotes responsible gaming. Pros & Cons
  • Diverse deposit options
  • Fantastic, innovative betting interface
  • Low minimum bet ($0.50)
  • Bonus credit split options available
  • Fewer promotional offers
  • Bookmaker margins higher than average

Bonus Offers & Free Bets

Unfortunately, due to Australian regulatory law, bookmakers are not allowed to advertise that they offer welcome bonuses to customers. There is no need to look for promo codes or expect any sort of extra bonus upon signing up. This has been implemented across the board in Australia. Therefore, it would be unfair to subtract points for any one bookie in this regard. However, AU has made an effort to offer some exciting promotional offers. You stand a great chance of enjoying a promo offer if you’re a horse racing enthusiast. Take a look at their sportsbook to find out more about these offers. You can also check out another one of our reviews all about their offers.

Usability, Look & Feel Mobile App

The AU interface is top-class. They have managed to design a really great website with multi-functional features. This has enhanced the betting experience and allows for placing quick and easy bets. reviews of their mobile app espouse more positivity than anything. The mobile app follows in the path of Ladbrokes. It’s easy to navigate and has a cool design. Just keep in mind that if you have an iPhone, the app requires you to enable your location services permanently. This might be quite frustrating for some. Their mobile website is also a great substitute for the app. It is slick and has quick load times. You can jump from section to section quickly and place bets within a matter of seconds. All-in-all, they’ve done a great job in this department.

How to Open Your Account 

Step 1: Visit their website and click on the yellow tab in the top right which says Join. 

Step 2: You’ll be redirected to a sign-up page where you need to enter all your personal details. You must provide the correct details as they appear on your ID. You should also set your deposit limit. 

Step 3: Once this is all done, click Create Account at the bottom of the page. You will now have an active account.

Payment Methods

According to ratings, they offer a number of popular deposit options. You can also sign up for a Bookmaker card which will be linked to your bank account. This enables you to access your winnings in seconds! You will be required to provide valid identification if this is the case. You must also be 18 years of age.

Credit Card

The various deposit options include Visa, MasterCard, bank transfer, BPAY, and POLi, PayPal, and flexepin. You shouldn’t incur any fees on transactions. However, depending on your payment method, waiting times may differ. Once signed up, you will be informed as to how long differing payment methods take. Withdrawal options mainly fall under bank transfer or PayPal. Therefore, their unique Visa card would be a great alternative.

How to Make Your First Deposit 

  • Log in to your account and visit the My Account section.
  • Click on the Deposit option and choose your preferred payment method.
  • You’ll now need to enter the amount you wish to deposit and confirm the transaction.

How to Withdraw Your Winnings 

  • Log in to your account and visit the My Account section.
  • You need to click on the Withdraw Funds option.
  • If you do not have the AU prepaid card, you’ll have to choose bank transfer or PayPal as your payment method.
  • You will be required to enter your bank details, if you haven’t done so yet, and confirm your identity.
  • Confirm the transaction and your bank account will be credited with the amount.

Customer Service ratings have high praise for their customer service. As a subsidiary of Ladbrokes, they have managed to implement the same high standard within their various support structures. It is vital to know how to contact your bookie, in the unfortunate event of a mishap of sorts occurring. AU offers 24/7 support to all their punters. This is in the form of general customer support and live betting support. You can also contact them via their website by filling out a form in which you state your issue. They have a dedicated page in which they answer frequently asked support questions and you can also refer a matter to their management team. If this is not enough, you also have the option of visiting their physical office in Newstead, QLD.

  • Customer Support: Local call – 1300 123 888 / International call – +61 7 3184 9333
  • Live Betting: Local call – 137 888 / International call – +61 8 7918 7300

License & Security

If you were wondering, “Is secure”, we can certainly attest to their credibility in this department. reviews will tell you that they are licensed by the Northern Territory Government. Subsequently, they are subjected to strict oversight and regulatory practices. Ladbrokes plc. has the same license. They are also endorsed by Responsible Wagering (Australia).

Australia’s Northern Territory

They are also very secure and have implemented the latest in SSL technology which protects sensitive information which is shared on their platform. The flow of such information is encrypted and stored on a very secure database.

Rewards & Loyalty Program

First and foremost, ratings make it abundantly clear that the bookmaker card which is offered, is a great option. It isn’t necessarily linked to a loyalty program, but does offer ease of payment. It is a convenient way of enjoying AU. This is especially true if you’re a loyal customer. You can use this card to buy everyday items, purchase goods online, and basically use it anywhere you wish (Visa approved). Other than this, reviews don’t emphasise a strong reward program of such. However, you will be able to find weekly promotions on selected events which will cater to regular punters. Sports Betting

Overall Conclusion

A relatively small bookie, they have managed to offer a consistent service which has been backed up by a great website. Easy navigation and an aesthetically-pleasing design is all you need as a foundation. The betting functionality is great and your management area makes it easy to deposit, bet, and withdraw. The sportsbook has come on leaps and bounds since their induction. It should be noted that reviews do underline the lack of promotional offers on display for punters to take advantage of this. This is an area they could improve on. No live streaming also hurts the ratings.

Overall, ratings lean in their favour. If you’re looking to be valued as a customer and want a neat horse racing betting service, you can’t go wrong. We hope you’ve enjoyed our in-depth review. If you fancy reading about a few others, take a look at our Bbet, BlueBet, Skrilla and Draftstars reviews.

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