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Bruce Betting Review 2024 & UK Horse Racing Rating

Comprehensive Bruce Betting Horse Betting Review

For more than 40 years now, Bruce Betting has been operating steadily in Ireland with a loyal clientele. There are bigger brands in the Emerald Isle, but this sportsbook offers a real alternative. UK customers can get involved in Bruce Betting racing with horses – as you would expect from an Irish firm – taking centre stage. We’ll give you the inside track right here in our Bruce Betting horse racing sportsbook review.

There are 17 actual betting shops belonging to Bruce Betting spread across Ireland and their head office is in Kilcock, County Kildare – a town about 35km west of Dublin. Founded in 1977, this firm are keen to treat punters fairly and reward customer loyalty. They are licensed in Ireland, but UK customers can also use their sportsbook which takes the company ethos on board. Their catchphrase is “Giving you more” and they certainly try to. If you like to bet regularly, then we’ll have details of the Bruce Betting signup offer which may well appeal to you later on in this review. Read on as we reveal what else you can expect to learn about this Irish bookmaker below.

So, what’s in our Bruce Betting horse racing review? We will take a look at what payment methods, including both deposits and withdrawals are available. A discussion of the customer service options should you ever need help with betting is also helpful. We give the Bruce Betting app the once over too. In playing betting and details of the horse racing odds and offers you can take advantage of are also included. Let’s not forget the Bruce Betting welcome bonus and what you get for registering. Taking all these elements – and more besides – together should give you a strong idea of whether this bookie is one that is worth your while signing up for an account with.

Know Your Bookmaker

You need to know is Bruce Betting horse racing reliable? We want you to decide that for yourself and the best way for us to help you with that is providing you with accurate, up to date information about what is on offer via this bookie. Some of the key test categories coming up include details of the welcome bonus for new customers, what horse racing odds are available, information on other promotions and in play betting. We’ll also come on to discussing payment options and customer service methods too, but what attracts punters most to a bookmaker is what they can bet on and how having an account with a particular firm benefits them.

Bruce Betting Welcome Bonus

You can get over £500 (or €500) in bonuses during your first year with this bookie thanks to the weekly Bruce Betting free bet offer for new and existing customers. Simply sign up and have 10 bets or more at minimum odds of evens (2.0), including multiples, by midday on a Friday to get a £10 bonus each and every week. Free bets expire within seven days if not used and the tokens can only be used on bets of no greater than total odds of 10/1 (11.0). Stakes are not returned as part of winnings off free bets. On the one-year anniversary of opening your account this promotion will cease to be active. It is limited to one per person, family, account, IP, home and email address, telephone number and payment account. The free bet week runs from 00:01 on Fridays to 23:59 on Thursdays. Terms and conditions apply.

There’s a couple of Bruce Betting horse racing specific offers to make you aware of. At a selected meeting in the UK or Ireland every day, they will either give money back as a free bet if your horse is second to the starting price (SP) favourite or runner-up by a head. Terms and conditions of course apply to both, including a cap on free bet refunds of £25 and relating only to bets on the day of the race in question.

Before we get stuck into the main bulk of reviewing Bruce Betting horse racing, we are going to take you through all the steps related to signing up. From registration to making that first deposit and placing your first bet on the sportsbook, plus how to withdraw any winnings. We have easy to follow how to manuals guiding you every step of the way. This allows you to sign up and bet with confidence through this bookie, safe in knowledge you know what you’re doing.

If you’re looking for an alternative, try our Viks Review.

Bruce Betting Mobile App

It is somewhat surprising to find a very modest sized bookie like Bruce Betting has an App, but they do. It’s only for iOS devices – iPad and iPhone – at the moment, so if you’re an Android user you’re missing out. That may change in the near future, but for you can download for free from the App store and bet on the go. There is also a mobile version of the Bruce Betting sportsbook and casino you can access via a web browser through your tablet and smartphone.

How To Open Your Account

Step 1: Register for a new account by clicking on the orange Sign Up button on the Bruce Betting sportsbook homepage. It’s in the top right corner.

Step 2: Next an online form appear which you need to fill in with personal details. You also need to choose a username for your Bruce Betting account.

Step 3: You must then provide your email address, home address and name. Next select your preferred currency and complete registration.

Payment Methods

Again, it is probably reflecting the size of this bookie, but Bruce Betting only accept major debits cards as payment methods. On the one hand, this arguably makes things simple and straightforward enough, but on the other it can be said this bookmaker are lagging behind in this department. Most firms do now accept eWallet services, which offer faster transaction times – especially when it comes to withdrawals. One advantage to only using debit cards is no fees will be charged either when depositing money in or taking it out.

How To Make Your First Deposit

  • Select the payment method of your choice. However, using your debit card is your sole choice, as Bruce Betting does not accept transfers via eWallet services.
  • Now choose the amount you want to deposit. Click on the Deposit icon to start the transfer of money from your bank to your Bruce Betting account.
  • If you have a Mastercard or Visa, you may have to go through a verification process as an extra level of security relating to your bank account.

How To Withdraw Your Winnings

  • Click on the My Account page to view your balance. If there’s more than £10 in it, then you can make a withdrawal.
  • Choose the payment method and select the amount of money you want to withdraw from your Bruce Betting account.
  • Funds will be credited to the related account to your payment method. The transfer can take up to five business days.

Head to our Vernons Review for alternative payment methods offered.

Customer Service

As with other Bruce Betting horse racing reviews, it’s useful to inform you about what customer support is available for those times when you might need assistance. There isn’t a Frequently Asked Questions (FAQs) section, but the terms and conditions page contains a wealth of information and there is quite a versatile live chat function. You can sign in via Google plus or Facebook as well as your name and email address registered to your Bruce Betting account. There’s also a number you can call if you live in the Republic of Ireland and an international line. You can also email with queries too.

License & Security

Bruce Betting has obtained its licenses from the UK Gambling Commission and Alderney Gambling Control Commission (AGCC). This is difficult to do for any online bookmaker as the regulations and commissioners are stict, making the license difficult to obtain. As such this should put any punters’ mind at ease in terms of the safety and security of the site. Especially, in terms of using your financial information and any transactions your might make, all of which is protected by an SSL encryption on the site.

For another licensed bookmaker check out our Totesport Review.

Bruce Betting Horse Betting


So our detailed review reaches its end and before we get to Bruce Betting horse racing ratings, it’s time to recap. This little known bookmaker with just a handful of shops dotted around the Republic of Ireland has the infinite capacity to surprise punters with its online sportsbook. There’s real savviness in the way Bruce Betting have put things together with plenty on offer to horse racing punters. It’s arguably better suited to people who bet regularly, especially looking at the welcome bonus. All that’s missing is some live streaming.

Getting the best prices guaranteed on all Irish and UK horse racing from a modestly sized bookie like Bruce Betting is a big plus. If you can see yourself betting over £100 per week, then their £10 free bet offer for the first year is definitely worth considering. Regular specials, money back as free bets promotions and in play betting aplenty mean Bruce Betting are really giving the major and more established bookmakers a run for their money.

If you’re an existing customer of Bruce Betting, we’d love to hear from you. Posting a review of your own is even more authentic than our expert analysis. Help find the best bookmakers by getting involved.

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