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Stan James Review 2021 & UK Horse Racing Rating

Comprehensive Stan James Horse Betting Review

Stan James started out in 1973 as a single betting office in the Oxfordshire market town of Wantage just 15 miles or so from Newbury racecourse. Although not as large as other British bookmakers, StanJames horse racing are former Champion Hurdle sponsors of the 2m Grade 1 race at the Cheltenham Festival. A series of mergers have helped to grown its online presence and became part of the Unibet Group in September 2015. Read more about this bookie in this StanJames bookmaker review.

Important Notice: has now completely merged with For now we recommend players to join Betway where they have an excellent racing selection and bonus offers. Read our Betway review here, or try out a new operator with our 32red review.

Like many other bookmakers, StanJames have grown their digital presence through a series of mergers with other operators and clever sponsorship of notable sporting events. These have naturally included horse racing and the King George VI Chase at Kempton on Boxing Day enjoyed a four-year partnership with them starting in 2005 and ending in 2008. If you’re wondering who owns StanJames now, it’s the Unibet Group who acquired in 2015. Their headquarters are in the British overseas territory of Gibraltar and their betting shop presence is modest at around 90 offices throughout the UK, but our review of StanJames is concerned with what’s on offer to you online and on mobile, including the bet £10 get £10 extra welcome offer for new customers.

Our StanJames review gives you the full picture about this bookie. All your questions about opening an account and betting on their sportsbook should be answered in what follows below. We’ve got details of the payment methods, both for making depositing and withdrawing money, as well as the customer service options on offer. We also take you through the StanJames bookmaker sign up and depositing process, plus placing your first racing bet. You’ll know is StanJames horse racing good or not by the time you reach our conclusion. The StanJames sportsbook contains a big selection of horse racing odds and market. You can back outright win and each-way, with also forecast and exacta bets available on StanJames horses on the day of races. They also offer the best odds guaranteed on all UK and Irish horse racing every day, but you have to opt in to it unlike other bookmakers. Be on the lookout for daily top price offers from 10am too!

Know Your Bookmaker

We’ve got even more information packed into this StanJames horse racing sportsbook review. Now let’s move on to discussing the welcome bonus you might use on StanJames horses. You need to bet a minimum of £10 that meets the offer terms and conditions in order to get a £10 extra bet. StanJames also have the best odds guaranteed, but unlike other bookies you don’t automatically get it and must tick a box in your account preferences. More on that and their top price offer below.

Stan James Welcome Bonus

The StanJames new customer offer is a bet of £10 real money or more on any sports market to receive a £10 extra bet. Your deposit must come through a debit card or via PayPal in order to qualify. Your first bet must be at odds of 4/5 (1.8) or larger. The bonus will be credited to your account within 24 hours of your qualifying bet being settled and you then have seven days to use it before it expires. This offer cannot be used in conjunction with any other StanJames offer. Non-runners or void bets will not qualify for the bonus. StanJames limit the offer to new customers located in the UK and Ireland one per person, email, household and IP address, debit card number. These are standard terms that you will find with the ComeOn bonus code deal or any other welcome offer.

Selected horses or races each day see StanJames guarantee they will match the top price available from 10am. This sounds fantastic, but checking the terms and conditions they only match the odds offered by bet365, BetVictor, Coral, Ladbrokes, Paddy Power and William Hill. Although these are six of the leading bookmakers in competition with them, it is far from a wide selection to compare odds to. These daily top prices cannot be used in conjunction with the best odds guaranteed StanJames also offer.

One major purpose of this StanJames horse racing review is to take you step-by-step through signing up to their sportsbook, then making that first deposit and placing your initial bet on there. Let us show you how with this handy guide manual. Following our simple instructions can give you complete confidence you’re doing everything right when opening a new betting account. It’s as simple as that!

Stan James Mobile App

Want to bet on the go with your smartphone or tablet? You can access your StanJames betting account with their mobile App. Download for free on Android and iOS devices from the App store today. You can also access mobile versions of the site that closely match up to the desktop equivalent of by using web browsers on your phone or tablet. The beauty of betting nowadays is you can take it everywhere with you!

How To Open Your Account

Step 1: Click the gold ‘Join Now’ button in the top right-hand corner of the StanJames sportsbook home page, then enter your personal details.

Step 2: Continue registration by setting a username and password, security question and answer, your preferred currency and a promo code if applicable.

Step 3: Set deposit limits, click the tick box to confirm your age and to accept the terms and conditions, confirm you’re not a robot and hit the ‘Create My Account’ button.

Payment Methods

What forms of payment do StanJames bookmakers accept for their sportsbook, then? All major debit and cards, plus eWallet services including Neteller, PayPal Paysafecard and Skrill, can be used for deposits and withdrawals. It is important to remember you’ll only receive the welcome bonus when depositing via debit card or through PayPal and the £10 minimum must be in real money. Other deposit methods can be used any other times with transfers instantaneous. Withdrawals will vary in length depending on the option.

How To Make Your First Deposit

  • Enter details of your payment method. This must be via a debit card or through PayPal to qualify for the extra bet welcome bonus. Neteller and Skrill are also available.
  • Deposit a minimum of £10 to ensure you get that bonus. You will also be asked to enter your StanJames password as an extra security measure.
  • Click the ‘Deposit’ button in gold to complete your transaction. There is customer support if you encounter any problems when depositing.

How To Withdraw Your Winnings

  • When logged in to your StanJames account, click on ‘My Account’ on the sportsbook and select ‘Withdraw Funds’ from the dropdown menu.
  • Enter how much you want to withdraw and, as an extra security measure, your StanJames account password.
  • Click the Withdraw’ button in gold and wait for the funds to be transferred. This may vary depending on your method.

Customer Service

If you have questions about or experience problems during your use of the StanJames sportsbook, then don’t worry. There’s help if you want it. The StanJames live chat is manned around the clock and you can also visit their help section which contains several FAQs.

There are also email addresses you can contact for technical questions ([email protected]) and queries relating to your account ([email protected]). There are also two freephone numbers for the UK. Dial 08000 35 11 35 to contact the Call Centre an 08000 35 11 36 for customer service.

Licence & Security

Stan James and ultimately Unibet, have various licences and security affiliates. The UK Gambling Commission oversees the activities of Stan James and regulates their operations. The European Gaming & Betting Association can attest to the transparent practices of Stan James. The EGBA also ensures that regulations are upheld across borders within Europe.

The best and latest SSL technology is implemented across the entire platform which makes sure that all confidential details and information is not leaked. The database of StanJames is highly secure.

They are part of other agencies that have been established to protect the consumer. If you’re interested, you can visit the Unibet main website and scroll to the bottom to check some of these agencies out.

Stan James Sports Betting

Betting Markets

There’s no need to just limit yourself to betting on horse racing as StanJames bookmakers cater for so much more. A full selection of sports betting options are open to you, both before events and a more limited choice of in-play opportunities. There are bingo, casino, games and poker platforms also offered by this bookie, so you can enjoy slots, roulette, cards and other games of chance if that tickles your fancy.

Live Betting

Although you can’t bet in-play on horse racing with StanJames, there are other sports which you can. These include basketball, football, golf, rugby league, rugby union and tennis. You are able to stream any UK or Irish races broadcast on Racing UK or At The Races live, however, if you place any bet on a single race which totals £1 or more. Check the website for more details.


Most bookmakers offer best odds guaranteed on all UK and Irish horse racing and StanJames are no exception. From 10am on the day of the meeting in question, they will guarantee you the starting price (SP) if it is bigger than the odds you take. Say you back a horse at 4/1, but its SP is 6/1 and it wins, then StanJames payout at the larger price. Terms and conditions apply, but this cannot be used in conjunction with other offers and you have to click a box in your account preferences to get the best odds guaranteed.

Betting Margins

What about the betting margins for horse racing and other popular sports? Here are we’re happy to oblige and fill you in with all the details relating to them. Our helpful table below is always updated to show in percentages what these are. Betting on sports like horse racing is the name of the game, so get a fuller understand of betting margins.

Check out our table on betting margins before you get stuck in to sports betting on horse racing and other major events. We’ve broken things down into percentages for both in-playing betting and before the sport starts.

Betting Limits

It’s important you know about betting limits. While you can set your own deposit limits to ensure responsible gambling on the StanJames sportsbook, the maximum payout they give on UK and Irish horse racing is £250,000. Bets qualifying for best odds guaranteed, meanwhile, are capped at £25,000 winnings. For betting on horse racing outside the UK and Ireland, the maximum payout is £100,000. If you’re betting on the UK Tote odds, then it’s up to £50,000 winnings and £20,000 on Tote Placepots. You can bet as little as 1p with this bookmaker, meanwhile.

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While StanJames cover all the basics you’ve come to expect from an online sportsbook, unlike our Bet365 rating, there is nothing particularly unique about what this bookie offers to you. Best odds guaranteed and price boosts have become ubiquitous when gambling on horse racing. The fact you have to opt in to receive the best odds guaranteed when other bookmakers offer it automatically is a little strange. It’s a downside, alongside the lack of in-play options for horse racing. You can bet on mobile and stream races though.

While it’s hard to pinpoint anything outstanding about StanJames racing, they do offer you a £10 bonus in their welcome offer. This is smaller than most sportsbooks, however, and that is another concern. Even their top prices are only measured against six bookies, albeit industry leading ones. If just covering the fundamentals is enough for your betting experience, then fine, but if not StanJames horse racing ratings may suffer as a result.

We can only give StanJames horse racing ratings with your help. Share your betting experiences of this bookmaker with us by posting a review! We’d really appreciate it.

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